Notwithstanding the season, there’s only so much you can do to inspire yourself, build a campaign, make sales, retain those customers. 

But don’t give your brain tough love! Our design team has curated a neat collection of V-day emails to help you get out of the rut. With over 3,000 templates minted monthly back here, you can trust our taste. 

So then, check out these 8 Valentine’s Day email inspirations!

1. Meati

Subject line:

Source: Inbox

Meati’s vibrant Valentine’s Day email uses color blocking to make each design element pop. The rounded banners and CTA buttons harmonize beautifully with the serif typeface in the headings, while bold, defined borders add a pleasing structure to the layout. The shadow effects on the images lend a lifelike quality to the products. And the wordless subject line? Muah! 

2. Jeni’s Ice Creams

Subject line: Now scooping: flavor combos to melt your heart

Source: Inbox

With its freestyle handwriting, this email captures the essence of the love letter, doesn’t it? 

The template is in the brand’s signature palette, reinforcing its identity. A simple animated GIF paired with funsy copy completes the V-Day mood. 

3. re_grocery

Subject line: I ♡ U

Source: Inbox

One of the best things about this email is how composed it looks. Each block of content is given its due space and time. 

The images are beautifully shot. The final close-up is noteworthy for its detail. 

But above all, the brilliant use of negative space is what stands out the most. 

4. ILIA Beauty 

Subject line: The Valentine’s Day gift guide

Source: Inbox

Opening with a perfect hero image, ILIA’s V-Day email sticks to a light palette, minimal copy, and just one above-the-fold CTA button. 

The product smudge in each block adds a touch of seasonal sensuality while perfectly complementing the light color scheme. 

On the whole, sleek, sophisticated, and subtly captivating. 

5. Framebridge

Subject line: 21 things to frame for Valentine’s Day

Source: Inbox

If you want to design a thoughtful V-day email, take a cue from Framebridge. 

The list format leads naturally to the CTA buttons. 

Nothing extraordinary, just one color, no multiple content blocks. Framebridge restores the simplicity of Valentine’s with this email. 

6. MacPaw

Subject line: Cupid’s last call

Source: Inbox

From typography to the hearts to the social media icons, MacPaw’s 3D email is a visual treat. With its minimalist aesthetics, full-bleed layout, and very little text, this V-Day email feels immersive and breezy! 

7. The Spoiled Mama

Subject line: Happy Valentine’s Day, Mama

Source: Inbox

The Spoiled Mama kicks off with an adorable hero image. The discount offer stands out. The two-column product grid is nicely sectioned off. 

The dropdown navbar, while visually appealing, is equally useful. 

The light background throws the solid, dark-colored CTA button into relief. 

8. TCHO Chocolate

Subject line: Last chance to order for V-Day!

Source: Inbox

TCHO’s V-Day email, opening with a nice ticker GIF and ending with a nicer animated product GIF, is cheeky and colorful. 

The rich, dark tones amplify the decadent feature of chocolates. 

Just the one, bold CTA, a cute rhyme, and brilliant product captures — this email caps our curation with a memorable smack!

Need Help? Get Help!

Need email templates that drive conversions? 

We’re here to help. Provide your design files, and we’ll turn them into fully functional, mobile-responsive email templates. 

Get in touch with our email design team today! 

The post 8 Valentine’s Day Email Inspirations for Your V-Day Campaign in 2025 appeared first on Email Uplers.

While often seen as a B2C tool, email marketing is equally effective in the B2B space—93% of B2B marketers use it to distribute content.

That said, many B2B companies struggle to stand out due to limited effort or perceived creative restrictions. Yet, some have managed to craft compelling email campaigns that rival even the best in B2C. 

Here are 5 B2B email newsletter examples to inspire and elevate your campaigns.

1. Loom

Source: Inbox

Loom’s welcome email is simple yet informative. Here’s why we love it:

• Smart use of animated GIF, reflecting the nature of Loom’s business
• Clean copy, suitably bolded or italicized to highlight key details 
• A comprehensive, hyperlinked list of all the benefits of using Loom

Loom’s welcome email maintains a professional vibe, without coming off as too manifestly “businesslike.”

2. Buffer

Source: Inbox

Buffer’s newsletter is loaded with industry gen, tips, and testimonials. Here’s what we love about their newsletter. 

• Informational diversity, from productivity updates to blog posts to user testimonials to industry-wide bulletins
  
• The use of relevant emojis in the headings
  
• Clean copy, each section of content nicely divided; good use of white space, bulleted text, and stylistic elements
  
• The (unobtrusive) focus on in-house expertise and research intent

The survey at the end is a nice touch to round off the newsletter. While useful, not all B2B email marketing campaigns feature one. 

3. Klaviyo

Source: Inbox

As far as Klaviyo’s newsletter goes, here’s what stands out to us: 

• The brand-aligned layout, K-shaped dividers, brand-aligned colors
  
• The rounded, well-padded CTA buttons
  
• The bottom navbar, complete with all the relevant links
  
• Relevant hero image, ensconced inside the famous “K”

A key feature of the best B2B email marketing examples is their authoritative tone, a quality that both Buffer and Klaviyo masterfully showcase.

4. Semrush

Source: Inbox

Semrush kicks off with a ToC, something not frequently seen. The Semrush Insider stands out to us because of the following reasons: 

• Like the last two examples, the authoritative quality is unmissable
  
• The orange CTA button, especially the CTA copy in first-person
  
• The in-mail interview, short yet packed with B2B insights
  
• The topic-wise CTA links, and the use of colorful emoticons 

Highlighting the performance of their last newsletter is a unique and engaging way to keep subscribers interested!

5. pipl.ai

Source: Inbox

pipl.ai, a platform for sending out cold emails, kicks off with a cool, funny hero banner. But there’s more to this brief newsletter:

• Impressive application of emojis, many yet not cluttered
  
• Creative copy, with just the right amount of content hooks
  
• A feedback-only newsletter, a rarity in B2B
  
• A casual vibe with a sprinkle of humor in the unsubscribe option

Instead of updating on a new feature, pipl.ai looks for user feedback — a very steal-worthy way of maintaining customer relationships. 

Wrapping Up!

Email marketing is a cost-effective way for B2B companies to drive conversions. With a quality B2B mailing list, investing in a robust ESP or CRM tool is essential for effective campaigns. However, many mistake email marketing for just a flashy way to connect with their audience—it’s much more! Clear communication, straightforward designs, and value-driven offers are key to boosting conversions. The goal is to share concise, valuable insights while keeping emails simple and personal.

Speaking of newsletters, you may want to appreciate the anatomy of one. 

The post 5 B2B Email Newsletter Examples to Inspire Your Next Campaign appeared first on Email Uplers.

So often, it’s a high-stakes game. We think of it as cracking a Rubik’s cube that’s in perpetual rotation. Sending a reminder, however gentle, can:

• Annoy the person being reminded because you seem to indicate you don’t trust them, or because you did it much too soon
  
• Cause you to be resentful so that you give up, discouraged (or even confront the customer by sending off a rude follow-up?!)
  
• Irritate because it might just be that you’re doing it too often
  
• Compromise your program because you’re playing into the hands of habitual cart abandoners. 

But, not sending a reminder doesn’t help either. Do it, don’t do it — you’re going to face the music, it seems. But not if you do it the way it’s meant to be done. 

And that, by way of reminder, is what this blog post is all about.

You’re not the first (nor the last) to be worried about how to send a reminder email. In our experience with over 5,000 global agencies, we have come across many similar queries and requirements. Let’s get started then.

When to Send A Reminder Email

Below are some common instances when you should send a reminder email. 

1. “Free Trial Ending” Alerts

Free trials are a great way to showcase your platform and features, helping users make informed decisions. 

However, customers may forget the trial deadline. A series of well-timed reminder emails can gently prompt them to convert before their trial expires.

2. Promoting Ongoing Sales

Sales attract both customers and businesses, boosting visibility and clearing old inventory. Popular periods like Black Friday or Christmas are ideal for such campaigns. To maximize participation, send targeted reminder emails highlighting the sale’s benefits and urgency.

3. Encouraging Event Registrations

Events are excellent for building personal connections, establishing thought leadership, and enhancing brand credibility. To increase registrations, follow up an event announcement with reminder emails that highlight rewards like branded merchandise or VIP perks to capture interest and drive attendance.

4. Recovering Abandoned Carts

Poor UX or checkout issues may cause customers to abandon carts. 

While addressing these helps, sending a strategic abandoned cart email sequence ensures you re-engage customers and recover potential lost sales.

5 Types & Samples of Reminder Emails

1. Sale End Reminder Email

The ideal sale end reminder email is brief, contains just one call-to-action, and uses bolding to highlight important phrases, dates, discounts, etc. 

2. Delivery Reminder Email

A successful delivery reminder email is, first of all, precise. Provide the relevant details first, and only then, you may, if you want to, upsell/cross-sell. 

3. Payment Reminder Email

When it comes to payment reminders, we recommend using what we call the AMS framework: Action, Method, Support. First, you remind the defaulter that they need to pay. Then, you provide the payment link/options. Finally, you offer to help them if they’re facing any problem making the payment. Check out this template.

Note that the AMS framework is only for the first payment reminder email. 

4. Survey Reminder Email

Post-purchase surveys are usually the most common. But the problem is that when prompted to share their feedback, customers often show a lack of interest. A dissatisfied customer is all too ready to attack your company on Facebook rather than communicate their feedback when asked to. 

So it’s unlikely that the majority of your customers will complete a survey after the first email. How to write a survey reminder email, then? Try these hacks: 

• Personalize the reminder by customer experience as well as name
  
• Show that the survey is meant for the customer’s benefit, not the brand’s
  
• Avoid worn-out survey jargon.
  
• Incentive your survey program. 

Check out the following survey reminder template. 

5. Cold Email Reminder

A cold email reminder can be particularly tricky to pull off. Writing a cold email is not an easy thing to do anyway. To follow up, harder. 

But here are a few tips that might come in handy: 

• Start, not necessarily by acknowledging the recipient’s “busyness,” as it were, but by asking upfront if they missed your email.
  
• Re-write, this time briefly, the purpose of your email.
  
• Maintain the tone in your first follow-up. As yet, betray no urgency.
  
• Be brief; conclude with the “busyness” aspect. 

For your help, here’s a template you can use for your maiden follow-up. 

8 Examples of Reminder Emails from Top Brands

1. Musicbed

Subject line: Followup RE: unwatermarked music downloads

Things we love about Musicbed’s reminder email:

• Brevity, urgency, telegraphic quality 
• Use of abbreviations which saves time and space
• Informal, first-name send-off
• Relevant, informative subject line
• Colloquial style of the message 

2. Shinesty 

Subject line: Your free gifts are in jeopardy.

Things we love about Shinesty’s reminder email:

• Superb intro, straight talk 
• Useful, relevant links 
• Negative words (not and don’t), targeting our loss aversion bias
• Colloquial tone 
• Use of brand logo

3. Graza

Subject line:  20.76% off is ending sooooon

Things we love about Graza’s reminder email: 

• Chummy tone, suiting the Friendsgiving vibe
• Jovial send-off
• Use of a few bolded links 
• Laser-specific subject line
• Colloquial style
• Products specified 

4. Conservation X Labs 

Subject line: Join us in one hour for the Beneficial Fire on Film webinar! 

Things we love about Conservation X’s reminder email: 

• Real-time subject line 
• Solid, prominent CTA button
• Bite-sized text 
• Uniform color scheme
• Detailed info

5. The Inside

Subject line: 20% OFF: What’s in Our Carts

Things we love about The Inside’s reminder email:

• Bolded CTA in the very first line
• Products explained nicely, arranged in bullets, USPs highlighted
• Informative italicized footer 
• Helpful tone, assurance of support 

6. Sio Beauty

Subject line: Reminder: Get a free ChestLift patch

Source: Inbox

Things we love about Sio’s reminder email: 

• Urgency-based info hierarchy, above-the-fold reminder
• Prominent CTA buttons 
• Tip from the founder & CEO 
• Optimized cross-selling 
• Prominent Free Shipping offer 

7. Air Canada

Subject line: Your Air Canada flight is now boarding

Source: Email Love

Things we love about Air Canada’s reminder email:

• Timely, effective communication
• Personalized header
• Brilliant use of animated GIF
• Boarding process nicely explained

8. 1906

Subject line: A Thanksgiving Tail from Duke  

Source: Inbox

Things we love about 1906’s reminder email:

EVERYTHING! 

5 Best Practices for Sending Reminder Emails 

1. Nail the Subject Line

To create effective reminder emails, start with a friendly, compelling, and clear subject line. Your subject line should explain why the recipient is receiving the email and encourage them to take the desired action. If your subject line doesn’t grab attention, the email may not even be opened.

Here are some key tips to craft engaging subject lines:

1. Keep it concise: Aim for 30-40 characters to ensure readability across all devices, especially mobile. Avoid overly trimmed or lengthy subject lines.
   
2. Personalize it: Address recipients by name or tailor the message based on their activity, such as past purchases or abandoned carts. For example, “Hurry Up! Last Chance To Get Product XYZ At 50% Off” is more effective than a generic “Sale! Big Discounts On Your Favorites.”
   
3. Add urgency: Highlight deadlines, limited stock, or time-sensitive offers to prompt immediate action.
   
4. Use emojis sparingly: Enhance appeal with appropriate emojis, like an hourglass for deadline reminders, while maintaining a professional tone.
   
5. A/B test: Experiment with different versions of subject lines to identify what resonates best with your audience. Data-driven insights outperform guesswork.
   

By following these practices, you’ll craft subject lines that boost email opens and drive user action. 

2. Get Your Greeting Right

A greeting is an essential part of a polite reminder email, but finding the right one can be tricky. Here are some tips to guide you:

Match your brand tone: If your brand communication is casual and witty, use greetings like “Hi” or “Hey there,” followed by the recipient’s first name. For formal communication, “Hello” and the recipient’s first name work well..

Be cautious with titles: Formal greetings may include titles (Mr., Ms., Mrs.) with the recipient’s full name. However, as these titles are not gender-neutral, avoid using them unless you’re certain of the recipient’s preference. Instead, stick to a polite “Hello” followed by the full name.

Reconsider “Dear”: While “Dear” may feel outdated, you can continue using it if it aligns with your brand’s communication style. 

3. Get Your Timing Right

Businesses often wonder: How long should we wait before sending an abandoned cart email? The answer isn’t one-size-fits-all, as what works for one brand may not work for another.

Experts generally suggest sending the first email within a couple of hours after abandonment to avoid the customer forgetting their cart. If it doesn’t yield results, wait 12–15 hours before sending the second email. For the third reminder, wait at least 24 hours.

While this approach works for many brands, it’s not a universal rule. Test different timings to find what resonates best with your audience.

Tailor your email sequence to customer behavior. For example, offer first-time visitors a “new user” discount to encourage them to return. For returning customers, incentives like loyalty points or exclusive rewards may work better.

Also, consider the contents of the abandoned cart. High-value items may require a different approach than lower-priced ones. Similarly, cart size matters—a customer abandoning a cart with ten items likely has different reasons than someone leaving behind just one or two. Adjust your strategy accordingly for better results.

4. Try to Be Brief

Brevity is key to effective reminder emails. The best ones are concise, providing necessary context right away without unnecessary preamble. Reminder emails are meant to prompt action—your subscribers already know what to do; they just need a gentle nudge. Avoid repeating information from previous emails.

Make sure to include all essential details, such as dates, times, venues, incentives, and customer support links, to ensure the recipient has everything they need to act.

5. Make the CTA Prominent 

In a reminder email designed to drive action, the CTA (Call-to-Action) button must stand out. It should be the most prominent feature of the email. Place it above the fold and ensure it contrasts sharply with the background for maximum visibility.

While secondary CTAs can be included, prioritize making the primary CTA highly noticeable. Use action verbs and power words to evoke an emotional response, and consider adding an interactive element to make it more engaging.

6. Be Patient

Avoid spamming your contacts; the success of a reminder email sequence lies in its timing. Allow sufficient gaps between reminders. If a contact remains unresponsive, investigate why. If your analysis suggests they should be removed, do so. A smaller, engaged list will always yield better results than a large, inactive one.

Wrap-up!

Sending reminder emails is not rocket science; but it’s still science. We hope the best practices and tips shared above have inspired you to create your own reminder email campaigns. Go ahead and start crafting—guide your customers exactly where you want them!

Need more help with reminder emails? Learn how to craft a payment reminder email. 

The post Just A Reminder: How to Send A Reminder Email to Your Customers appeared first on Email Uplers.

• We’ve run out of real estate newsletter ideas for our next campaign. 
• We have the ideas, but aren’t they too imaginative for real estate? 
• How could we ever think of email templates outside our brand guidelines?
• Our real estate newsletters are beautiful but a warren of money pits!
• No one is clicking on our prominent, fancy CTA buttons. 

Successful email newsletter design is a combination of aesthetics, strategy, and functionality. We have designed emails for over 5,000 global brands, so we know. 

In this blog post, our designers share 7 real-estate email newsletter templates that can bring the chi back into your campaigns. So, let’s get started.

7 Real Estate Newsletter Examples

1. All Things Real Estate

Source: Milled

Our first newsletter sample, from All Things Real Estate (ATRE), impresses with a “raw and unfiltered” hero image, followed by another real-life shot. 

And there’s our first takeaway: Prioritize “real” shots over botoxed images. 

We also love how ATRE employs color to connect the images with the CTA buttons.

But our favorite part of this newsletter has to be the “Why Did You Buy?” section.  It’s unique, enlightening, and promotes community building.

2. Equity Multiple

Source: Milled

More on the traditional side, Equity Multiple’s newsletter still impresses us with their strategic use of color throughout the template. 

Going just with their brand color, Multiple employs a mix of well-known effects, from gradients to filters to shades to formatted text:

• Gradient: The 2-column block in which the blue fades out around the CTAs. 
• Filters: A blue filter is applied to the hero image and thumbnails. 
• Shades: The thumbnail images feature various shades of blue. 
• Formatted text: The font styles bring out different tints and tones of blue

Note also the post-footer section. And there’s another key takeaway: If you need to display essential information, and LOTS of it, here’s where you do it.

3. Zillow 

Source: RGE

If you’re short on real estate newsletter ideas, take a cue from Zillow. You can just flip tradition on its head. This is what Zillow does. 

Leading with the product module, instead of a hero image, Zillow has reversed the order of the layout. So images follow the grid. In Zillow’s case, this helps the reader to jump straight to the focal point of the newsletter. 

This is known as the “inverted pyramid” in journalistic writing.

The green static hotspots stand out, drawing attention where needed and preparing the viewer for the green CTA buttons as well. 

4. Samara

Source: RGE

Samara kicks off with bold typography to match the “bigness” of the announcement. And this doubles up as the email’s hero banner as well. 

Like always, the rounded corners enhance the viewing experience. From blocks to CTA buttons, Samara employs rounded corners throughout. 

The email also shines in its chunks of “telegraphic” copy.

The apartment showcase toward the latter portion also doubles up as the inverted pyramid layout, culminating in the sky-blue CTA button.

5. Den

Source: RGE

Den’s newsletter template starts with a beautiful night shot, followed by an overlaid block of content. The serif font adds gravitas to the copy. 

We once again see the application of a single color. The sanded gray in the CTA buttons, along with the expanses of white space, the hero filter, and the apartment photographs, all make for a consistent viewing experience. 

Note also the use of drop shadows. Speaking of, a few tips: 

• Don’t overdo the drop shadow. Keep it subtle, preferably hard-edged in order to add a retro vibe, as Den’s drop shadows do.
  
• Make it look natural by determining the right position of the light. The shadow should not surround the object evenly. That’s unnatural.
  
• Use drop shadows on solid or uniform backgrounds.
  
• You may experiment with colors, but ensure your choices fit the color scheme of the entire email. Try to avoid Word Art. 

One last thing: Avoid greyscale for your social media buttons. 

6. Vikipedia

Source: RGE

The Vikipedia newsletter employs simple line-art across the template. Add to that the heightened use of white space from block to block. 

All this contributes to the minimalist mood of the email. 

The switch to Dark Scheme mid-mail is interesting. And strategic. This half of the newsletter shows the indoors, whereas the brighter half focused on the outdoors. And need we mention? The photos are masterfully shot!

7. Headway

Source: RGE

If you want to keep your readers hooked, you better place the hook right away. Just like Headway does it. Kicking off with a riveting piece of history. 

The copy has everything that spontaneously links the headline and the CTA. 

The color of the windows on the historic building sets the color scheme of the entire email. The time-tested S-curve takes care of readability. 

Notably, Headway features the social sharing links way before the footer, along with dedicated copy for each. It’s a good example of doing what works for your brand.

Wrapping Up! 

Design alone is not enough. Before you go, keep these email ABCs in mind:

• Organically grow your real estate buyer list using double opt-in. 
• Use a recognizable “From” name, such as hello@realestatecompany.com.
• Craft engaging subject lines and preheaders (avoid repetitive preheader text).
• Maintain a clear visual hierarchy, prioritizing important content at the top.
• Automate your email campaigns for maximum engagement. 
• Ensure your emails are visually appealing and contextually relevant.

Also, learn how to set up a real-estate drip campaign. 

The post Beyond Curb Appeal: 7 Real Estate Email Newsletter Templates to Inspire Your Next Campaigns appeared first on Email Uplers.

It’s this trust, this exclusivity, that email marketing offers you. But there’s more:

• Only two years ago, financial service emails enjoyed an open rate of 27.1%. It leaped to 41.44% in 2023. In 2024, it’s 45.1%.
  
• High-performance financial service providers were converting at a rate of 23% in 2022.
  
• 60% of people in the United States prefer receiving company updates via email.
  
• In the second quarter of 2024, 99.1% of all emails sent by financial services and insurance companies were successfully delivered. 

As email marketers with 10+ years of experience on our side, you can trust us when we say that email is right for your business. 

In this guide, you’ll catch a glimpse of how email marketing can help you acquire, maintain, and retain customers. Let’s get started! 

Benefits of Email Marketing for Banks

1. Low Customer Acquisition Costs, High ROI

Banks and other financial brands spend tons of money in paid media to justify the high potential lifetime value of their customers. However, only a handful of financial service providers have a rock-solid lead gen strategy in place. 

Email is the missing low-cost, high-yield slice of the omnichannel pie. Marketers who recognize it incorporate email opt-ins in all their campaigns. 

In addition, email enables marketers to provide proactive customer service, aligning well with the current trend of self-service. Especially among younger consumers. It can also decrease the need for expensive traditional service options like call centers and in-person consultations. 

2. Email Is Permission-based

Permission is a priceless commodity in marketing, especially in financial marketing. 

“Businesses must provide clear and truthful information about how individuals’ data will be used. Consider how the Consumer Financial Protection Bureau filed the U.S. Bancorp for illegally exploiting customer data; this type of relationship can only hurt past and future customers,” reminds Will Kenton, founder of Falcon, a private equity talent platform. 

The good news is: Email marketing is permission-based. 

Businesses that engage in email marketing aim to send messages that are closely related to what their subscribers want, respecting their choices and privacy. 

Those who follow best practices build their email lists organically, only contacting customers who have chosen to subscribe.

3. Emails Can Be Personalized

The digital space is cluttered, and people face an overwhelming amount of content. Excessive irrelevant content can annoy subscribers. 

But email can help clear this clutter by delivering personalized messages that align with subscribers’ interests and behaviors. Sending the right email to the right person at the right time prompts user action and keeps them engaged with a brand.

 In the current financial services landscape, over 70% rate personalization as Highly Important. In view of that, email is your top horse.

4. Emails Can Be Automated

After launching your email marketing campaign, you can create multiple campaigns for your business and set up workflows to manage them effectively. 

Email marketing automation tools help you send automated emails that are highly relevant to your leads and subscribers.

5. Email Marketing Is Measurable

Email marketing is measurable. You can track the performance of your emails after sending them to subscribers and analyze the results. 

Metrics like open rates, click-through rates, bounce rates, etc. provide insights into what worked well and what needs further improvement.

6. Higher Conversions & Sales

The more you engage with the audience, the better the scope of conversion. Smart marketers send regular email newsletters, promotions, and triggered emails. 

Best Practices for Email Marketing for Banks

1. Establish the Highest Security Standards

To have a successful email outreach, brands should ensure their emails are not only well-designed, but meet the latest email security standards, too. 

Andriy Zapisotskyi, founder of GrowthMate, tells us that security standards and protocols for email software focus on:

• Message privacy and encryption: Ensuring only intended recipients can read the email.
  
• Email integrity: Confirming that sent and received messages are the same, without any alterations.
  
• Authentication: Working with integrity to prevent forgery.
  
• Non-repudiation: Verifying that the sender cannot deny having sent the email.

Catch Zapisotskyi’s detailed rundown on email security. 

Financial brands need to confirm that their ESP vendors have ISO certification. ISO 27001 is a highly effective standard because it provides guidelines for an information security management system (ISMS), which helps manage confidential information and ensure safety. 

2. Use Double Opt-in Subscription

Double opt-in is an approach used by email marketers to ensure that subscribers really want to receive emails from them. 

This process involves an extra step for subscribers, who must click on a link in a confirmation email to finalize their subscription. This is how it works:

A person becomes interested in your brand and signs up for updates, discounts, and insights. After entering their email, they receive an automated email asking them to confirm their subscription. This email contains a link that they must click to agree to receive content from your brand. Once they click the link, they are added to your email list and will start receiving your content.

3. Segment Your Audience

Segmentation is a valuable tool for email marketing. To connect with your audience, you need to understand them better and craft campaigns that speak to them personally. Each subscriber is unique and wants to be recognized as an individual.

If you don’t segment your audience, you might end up pushing away many of them, leading to unsubscribes or spam reports. 

By segmenting your list, you can customize your messages to better address the needs of different groups of subscribers.

4. Personalize Your Campaigns

Building a personal connection with your subscribers is key for boosting audience engagement. Here are a few ways of personalizing email campaigns:

• Address your subscribers by their first name.
• Use their first name in the subject line.
• Share user-specific data or status updates.
• Offer promotions tailored to their demographics, needs, or purchase history.
• Craft customized email copy. 

Send birthday or anniversary emails for a personal touch.

5. Craft the Right Subject Lines

Crafting an urgent, transparent, and non-salesy subject line is considered a critical deliverability best practice. 

Chad S. White, email marketing expert, recommends the CUE-DIVE method of writing good subject lines and preview text. The CUE-DIVE framework requires your subject line to be Contextual, Urgent, Emotional, Detailed, Intriguing, Visual, or Earned. Consider the following real-life subject lines: 

• October tax news: Deductions that affect you
  
• What could a personal loan do for you?
  
• Building credit is tough. But we made it easier.
  
• Need help with Child Tax Credits?
  
• Don’t miss out on the best of Venmo
  
• Price alert: Bitcoin (BTC) is up +8.15%

• Welcome to Credit Karma! Let’s make some magic.
  
• Battle of the Premium Travel Cards
  
• The Prospa App has launched
  
• Get your $10 for viewing your SoFi Mortgage rate.
  
• Stress-Free Tax Strategies Inside
  
• Make life easier. Try autofunding.
  
• Is this new card yours?
  
• March Business Account feature highlights
  
• Understanding Loan to Cost in the real estate industry
  
• Compensatory time explained
  
• Your monthly personalized tax insight
  
• We found your info in another company’s data breach.
  
• Introducing Portfolio View on Bitski iOS App!
  
• Earn $5 when you split a purchase
  
• Important notice regarding Silicon Valley Bank (SVB)
  
• There’s money in your account with PayPal

The above subject lines all fit into the CUE-DIVE framework. 

6. Leverage Email Automation

In email marketing, email automation is a process whereby relevant, personalized emails are “triggered” based on subscriber engagement. 

Triggers form the basis of automation. Any action a subscriber takes will trigger the relevant email workflow, which will send the right email to the subscriber.

Here are a few scenarios for automation in email marketing for banks: 

• Mr. X opened a new account at your bank. Your email system then triggers a welcome email or a series of welcome emails.
  
• Mr.X has a low savings balance. A personalized email is triggered where you share tips on high-return investment options.
  
• Mr. X has been inactive for the past 30 days. A re-engagement email is sent.
  
• Mr. X closed an account. A Thank You/customer feedback email is triggered. 

Now, that’s just a template. In reality, email automation can be quite complex. Why? Because customer journeys are complex. 

As Jordie van Rijn and Gavin John emphasize, “A long path to purchase requires lead nurturing. The path to purchase in finance can be quite extensive. Financial products aren’t impulse purchases.”

7. Create Drip Campaigns

Automated drip campaigns can be highly effective when done correctly. The goal is to send a series of emails over time without overwhelming subscribers.

“Every time there’s a change in economic conditions, bank marketers react by sending more emails,” points out John Hendricks, founder of ERGO. 

Email frequency can be tricky to master. But the rule of thumb is: Send relevant content to your audience. 

For a new subscriber, a typical drip campaign might look something like this:

• Welcome email: Sent immediately after sign-up.
• 2nd email: Promote specific products or services. 
• 3rd email: Offer discounts on select services. 
• 4th email: Upsell additional products or services. 

Drip campaigns quicken and simplify connecting with the right people at the right time with the most relevant content. Provided you’re doing it right. 

“People view automated drip campaigns as ‘set it and forget it.’ This is partially true. But to constantly improve performance you need to constantly test,” argues Jean Jennings, founder, Email Optimization Shop.

8. Experiment with Send Times

What’s the best time to send marketing emails?

There’s no single answer to this question. One reason is that your audiences may have different behaviors when it comes to email opens. Some may have more opens over the weekend than on weekdays, while others may have more opens on weekdays than over the weekend. Similarly, some may have higher opens in the morning hours compared to other times of the day. 

There’s no single best time or day to send emails for everyone. Instead, you need to find the optimal time for each subscriber and send emails accordingly.

9. Create Mobile-optimized Emails

Creating mobile-optimized email campaigns is a must. This is where responsive design comes in. Designing for devices. Designing for people. Email marketing and responsive design are intrinsically linked. Here are its key advantages:

• Responsive design enhances subscriber experience by increasing the scope of interactivity.
  
• Responsive emails lead to better engagement, potentially reducing the number of unsubscribes.
  
• Next to consistent design, responsive emails maintain brand consistency, eliminating UX disruptions across devices.
  
• Emails that are responsive have a higher chance of generating conversions than those that are not.

“Many subscribers will read emails on their smartphones before jumping onto your app to manage their banking,” reminds Monica Hoyer, founder of Emfluence.

Consequently, mobile-first design is non-negotiable in email marketing. 

10. Leverage Transactional Emails

A transactional email is sent to a user after they take an action. Examples include order confirmations and welcome emails.

Because users are expecting them, transactional emails enjoy a high open rate. In fact, these emails generate 6 times more revenue than marketing emails because they include links to other products or services. 

“Leverage your transactional emails (like statements, receipts, and alerts) to include additional marketing messages. Since these emails typically have high open rates, they provide an excellent opportunity for cross-selling or upselling,” Hoyer confirms. 

11. Simplify the Unsubscribe Process

You should make it easy for your audience to unsubscribe from your email list. For more information on this, check out our post on email unsubscribes.

The unsubscribe button allows subscribers to manage the number and type of emails they receive. It is essential for any email provider to include this option, as laws in the U.S., Canada, and the EU (GDPR) require a clearly visible unsubscribe button in every email.

“…if you can’t get somebody’s attention and you can’t get them to engage with you, you’re gonna be punished for that. So, obviously, I would prefer that people unsubscribe, rather than ignore my email or just push it into the spam folder,” points out Doug Morneau, celebrated email marketing pro. 

12. Perform A/B Testing on Your Emails

Before sending an email, test it on a small segment of your target audience. This allows you to make adjustments and improve your chances of success.

Here are some tips for effective A/B testing:

• Define a clear hypothesis and goal. What are you aiming to achieve?
  
• Use the largest sample size possible for accurate results.
  
• Ensure both versions have the same sample size.
  
• Test one variable at a time and start as early as possible.
  
• Wait at least 24 hours before choosing a winning version.

Jessica Stewart, email marketing expert, says, “When you’re measuring by email metrics like opens or clicks (rather than conversion), typically a segment size of at least 10,000 is a good minimum for testing.”

But the segment choice may vary depending on what your target metric is. “If your target metric is conversions, you may need larger segments and a bit more time to let the results ‘settle in’ for a real finding,” she adds. 

13. Track, Analyze, Repeat

Email marketing is not a one-time effort. After making a campaign live, you should review its performance against your KPIs.

And review it on a regular basis. “The problem is,” asserts Kath Pay, founder of Holistic Email Marketing, “that we don’t continue to measure performance over the long term. Often, any activity that happens after the reporting window closes — say, a week to a month or even more after the campaign goes out — doesn’t get counted.” So it’s highly critical that you consistently track, analyze, and repeat.

At a minimum, analyze these metrics:

• Open rates
• Click-through rates
• Conversions
• A/B test results
• Bounces
• Spam complaints

Additionally, compare your campaign performance with industry benchmarks for a broader perspective. 

Examples of Email Marketing for Banks

You’re now more or less aware of how email marketing for banks works. Now, let’s look at a few examples of financial emails. 

We’ll study these examples from the financial marketing email design perspective. Let’s get started!

1. Educational Email

Source: RGE

TurboTax’s newsletter is educational, urgent, and nicely designed. The hero theme is spot-on, the color scheme consistent, and CTA buttons prominent. 

Speaking of CTAs, each button is optimized for its relevant page. 

The primary navbar is sleek. The footer is sufficiently informative.

2. Financial Newsletter

Source: Milled

This newsletter, even more informative and educational, from Empower Finance uses minimal design to keep viewer distraction at a minimum. 

One of the best ways to aestheticize long, text-heavy content is to feature emojis where appropriate. That’s what this email does. And nicely, too.

We love the hero image. It’s fun. It’s cautionary. Plus, the use of circular colored blobs to section off different pieces of content is lovely.

3. Welcome Email

Source: MailCharts

That’s an example of double opt-in subscription doubling up as a welcome email. 

It features a single column layout and uses brand colors. It’s light, minimalist, and sits easy on the eye. Brilliant use of white space, too!

Informative, reliable, and optimized for accessibility, M1’s maiden communication with the new subscriber is done to a T.

4. Promotional Email

Source: MailCharts

Toyota Finance Australia kicks off with a nice hero banner and solid hero CTAs. 

Using the double-column layout, the email’s content is set along the S-shaped curve, which is known to enhance readability.

The greyscale scheme lends a touch of sophistication to the blocks. The rounded buttons also enrich the viewing experience. 

5. Product Update Email

Source: RGE

This email from Starling Bank introduces their latest feature, Spaces. 

The email kicks off with a 360-degree view of the feature in the hero banner. The “steps” format is nicely put inside the Z-pattern layout. The purple color scheme mirrors that of the brand palette. The CTA buttons, once again, are round-edged, evergreenly suitable for readability. 

6. Loan Approval Email

Source: RGE

American Express has sent a personalized email that notifies the customer of being pre-approved for a personal loan. 

We like how the customer’s account info is featured right in the email header, which is reassuring. Take a look at the footer, too. It’s informative and very detailed.

The quick comparison also acts as a nice credibility push. 

HTML text is used to show the loan benefits prominently. 

Email Design for Financial Marketing: Top Tips

• Include a “View in Browser” or “View Online” link at the top of all emails.
  
• Make the “Unsubscribe” link prominent in the header/footer.
  
• Use web-safe fonts for all emails.
  
• Apply defensive design techniques for accessibility when images are blocked.
  
• Ensure that your above-the-fold content contains the primary CTA button.
  
• Design with the way people view content online in mind. Leverage the inverted pyramid flow in your promotional emails.
  
• Take a minimalist approach to email design.

Email Marketing for Banks: The Key Takeaways

• Email marketing is the best fit for banking and financial services alongside the more recent marketing channels; it’s part of the omnichannel pie.
  
• Email is a closed system and suitable for “relationship” finance. It is a one-to-one medium, which further establishes its credibility.
  
• Email marketing can be measured, automated, and personalized.
  
• In order to succeed at email marketing for banks, strategies like A/B testing, send time optimization, simplified unsubscribes, etc. are key.
  
• From the financial marketing email design perspective, bank customers prefer well-designed, accessible, and readable templates. 

Email is a direct way to communicate, making it ideal for financial service providers who need to build trust with their audience. With a solid strategy, you can enhance your outreach efforts and improve your return on investment.

And possibly outperform a couple of big uglies as well!

Need more information on email marketing for banks? Consider a quicker guide on email marketing for financial services. 

The post Your Exclusive Guide to Email Marketing for Banks & Financial Services appeared first on Email Uplers.

But all this depends on how well you can communicate your vision to others. 

While there’s all kinds of marketing avenues to shore up support, nothing can beat email newsletters. Most nonprofit organizations do not have one. Or if they do, the subscription bar is not easily findable on their websites.

If that’s your story as well, it’s time for a plot change. Take it from us, without email on your side, you’re running a nonprofit on stilts: ambitious but alienated. Why should you believe us? We’re email marketing experts speaking from the other side of 5,000 successful global collaborations to date. Check it out for yourself.

In this guide, you’ll learn why your nonprofit should have a newsletter and how to create and sustain one through your journey as changemaker. We’ll share 10 nonprofit newsletter templates and explain why they work. 

Benefits of Newsletter Templates for Nonprofit Organizations

A nonprofit newsletter is not solely marketing. It’s not standing on a bench and shouting out your cause; think of it more like a roundtable of committed folks. 

Your goal is to to shift to a bigger table, but without losing the rapport. 

Hold that thought as we share the core benefits of having a nonprofit newsletter:

• Every nonprofit starts with a story – your story. Why do you care? What’s your motivation? Since email is personal, it’s great for sharing stories. People engage with emails because they can’t zombie-scroll through endless feeds.
  
• The inbox is a sacred space. While social media megaphoning may have its takers, email allows you to connect with bonafide samaritans.
  
• Email also enables you to stand out. To the extent that you can follow email marketing best practices, you’ve got a chance to stay top-of-mind.
  
• Finally, nonprofit supporters want to hear from you through email. In fact, 70% of supporters prefer nonprofit communications via email. 

That’s only because email is what it is. It’s personal. It’s private. It’s non-distractive. As far back as 2008, people were reading three-fourths of charity emails. More than a decade later, email marketing is better than better. 

Not to mention that email still drives the highest return on investment. Considering that most nonprofits tend to be cash-strapped, this one benefit ought to hold. 

So you can start with learning how to acquire email subscribers. 

Now that you’re at least aware of the significance of newsletters, let’s take a look at how other nonprofits are leveraging email to engage and grow their community.

As promised, here are some of the best nonprofit newsletter examples. 

10 Nonprofit Newsletter Examples

1. Give Subscribers Reasons to Say “I Did It!”

If you want people to donate, don’t just ask them to. 

Instead, show them what’s in it for them. Make them feel bigger than themselves. Tell them what they’ll be doing is important. People are more likely to do something that they’re convinced is important and improves their status. 

According to the self-enhancement theory, people prefer positive self-views. So you need to appeal to your potential donors’ self-worth. 

And email gives you the space to do just that. 

Take a cue from Road Scholar’s email below. By showing how the subscriber can change lives, their pitch is right on the money.

Image source: RGE

2. Give Subscribers Reasons to Say “I Too Did It!”

In other words, offer social proof. But instead of tacking it on to a regular email, you can craft an elaborate message around a donor/beneficiary story. The more visceral the narrative, the better your chances at securing the support of people.

Often, social proof is so much about number-mongering. While that’s not useless, it’s not valuable either. Since you want to convince potential donors by making them realize the value of their action, you’ll need good stories. Not great numbers. 

When Rosa Parks refused to give up her seat, she was acting out a story. 

In fact, science proves that storytelling fosters empathy. 

“Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry — and that’s what it means to be a social creature,” explains Paul Zak, director of the Center for Neuroeconomic Studies. 

Check out how it can be done in this nonprofit newsletter example below. 

By having the beneficiary tell their story in their words, Help for Heroes brings the donors’ actions to life. 

Image source: RGE

3. Give A Top-level View of Your Milestones 

Have you heard the phrase: Kings go to war; soldiers to battle?

It expresses the difference between the big picture and the small. 

As a nonprofit, your goal is to drive incremental change. 

So, update the community on your progress along that line. Share a top-level view of monthly/quarterly/yearly milestones in your email. 

This is how you keep an entire community motivated. (And that’s also a reason why nonprofits feature a progress tracker on their website.) 

Check out how CARE Australia’s nonprofit newsletter template does it. It’s an annual update. The email lists all major and minor milestones of the year. 

Image source: RGE

4. Share Larger-than-Life Updates to Stir New Members

On the first weekend of November, 2024, over 15,000 “water lovers” descended on the streets of London, chanting, “We Want Clean Water, Now!” 

The rally included marchers from all corners of the U.K. The event was reported in the Mirror as well. 

Surfers Against Sewage, a marine nonprofit, organized this march against sewage pollution. 

But here’s the thing: They designed a nonprofit newsletter template to cover this.  

In spite of being covered already by a major newspaper. The point? To share it with new members individually. To encourage them directly. One-to-one. 

Not just to announce. Not just to bring recent converts up to speed. 

Check out the email below. From copy to design, here’s a call worth responding to. Because it’s personal while being larger-than-life. 

Image source: Inbox

5. Educate Your Core Supporters/Donors 

Not all of your supporters are equally interested in the work you do. While one may be a consistent donor, their motivations need not always reflect yours. 

Not everyone who donates to the World Wildlife Fund are diehard zoophiles. 

So, you shouldn’t be sending the same message to everyone. Rather, identify your core supporters, those who are actively interested in what you do. Those who want to be educated. Those who don’t need to hear fundraising appeals all the time. 

Accordingly, you need to segment out your core tribe. 

Now, this is yet another peculiar advantage of email marketing. “The reasons are obvious: segmentation creates discreet audiences we can laser-target with offers, creative, and information crafted specifically for them, at just the right time,” explains Karen Talavera, email marketer and President, Synchronicity Marketing. 

Here’s how the National Audubon Society does it. Notably, this also lends credibility to your vision. It shows your commitment. Your moral compass. You’re not just out to raise funds. You want others to be informed as well as yourself.

Image source: Inbox

6. Take Care of Your Subscribers Too

Initially, you’ll be using email to spread the word. So your subscribers need not be donors. Just like in e-commerce, subscribers are not always buyers. 

Keeping that in mind, you should mix up your email content.

Part of it builds upon what we covered in our last point. But in this case, since you are spreading the word, it’s not always about rocking the collection box. 

Rather, you can show generosity to your potential donors, too. Without faking it. If you’re doing something you believe in, it’ll show. Marketing is not fooling. (Interestingly, this is how marketing lays bare the human complex. Dog food is for dog owners. Empathy is for all. Because empathy is a universal need.)

Perhaps this email from the World Wildlife Fund explains it best. This is only their second welcome email where the focus is on helping the subscriber. The absence of an appeal is conspicuous. The send-off is civil. Generous.

Image source: Inbox

7. Highlight Your Biggest, Most Inspiring Donors

Here’s another way of encouraging subscribers to be donors too: Spotlight some of your most inspiring donors and share their stories. 

This again is an excellent way to give social proof. 

Speaking of, Gartner has identified three pillars of social proof:

1. Conformity: People want to fit in to gain acceptance.
   
2. Belonging: People are more likely to act if something reflects their values.
3. Trust: People trust others’ opinions when uncertain. 

You can see how it applies to your nonprofit efforts as well. 

Email in particular allows you to amplify this. 

Check out this nonprofit newsletter template by Charity: Water. The Tiny Heroes campaign is their way of inspiring the next generation of clean water angels.

This email is fun, brilliantly-written, and well-designed.

8. Showcase Upcoming Events 

Promote upcoming events related to your field so that your community members can get a chance to meet each other. Notify your subscribers on the latest updates, weekly events, community dinners, goings-on in your locality, news, etc. 

This is how you keep the communication going. 

You don’t wait for donors to come in clutch. You’re in it for the long haul. Change doesn’t happen overnight. You must keep the show on the road. 

“Having a dedicated period where your team is not focused on fundraising is an opportunity for your organization to prioritize areas that may fall by the wayside during busier times of the year,” says Sadie Stephens at CanadaHelps. 

Take the example of Hennepin Arts. Their newsletter is full of updates and weekly events. And furnished with dates and CTAs. 

The email also has a distinct seasonal flavor.

Image source: Inbox

9. Display the Mud Under Your Boots

Your community is helping you drive your nonprofit. You have been sending them appreciation emails. You are also rewarding and educating the community. 

Now, what about you? How is your nonprofit building on all the support it’s getting? 

You must showcase your hard work, too. Not just by sharing stories and parading numbers. But by bringing your org to the forefront. At this moment, it’s not only about your beneficiaries and donors. It’s also about you.

Part of it is equally about your own staff members. 

Take the Royal National Lifeboat Institution (RNLI). 

RNLI build their own lifeboats from the funds they receive from donors. Currently, this nonprofit operates over 400 self-built lifeboats. 

AND, their newsletter features every new launch. Here’s one right here. This email shows their new lifeboat in action, explains its features, and how it helps their rescue missions. RNLI’s peculiar way of thanking their donors – adding their names to the side of the boats – also finds a place. Clearly, their emails rock, too

Image source: RGE

10. Ask Your Supporters to Count the Cost

Most people view philanthropy through rose-tinted glasses. 

But as a nonprofit, you must know that philanthropy has its risks. From financial risks to ethical risks to physical dangers. You might already be informing your volunteers about this, but using email can effectively raise awareness about those risks. Because, once again, email gives you the space to do it. 

Philanthropic risk can be a lengthy topic to cover. People need time to understand it and to come to terms with it. Email is convenient for such talk. 

Catch this long nonprofit newsletter example from the Project on Government Oversight (POGO). It lists the dangers of whistleblowing in amazing detail. And it’s only Chapter I. 

Image source: RGE

Next Steps? Learn More about Nonprofit Email Marketing 

So those were some of the best newsletter templates for nonprofit organizations you could come by. But this isn’t the first time we’re covering nonprofits. For more on this:

• Learn how email automation can help your nonprofit. 

• Discover more nonprofit newsletter examples. 

• Find out how you can use Salesforce to spread the word via email. 

The post 10 Nonprofit Newsletter Examples to Engage & Grow Your Community appeared first on Email Uplers.