Do you wonder why your emails, despite their exceptional copy and design, struggle to generate enough clicks?

As the saying goes, “Very little is needed to make a happy life, and that little can have the greatest impact.” And in the realm of emails, that impactful little detail is your call to action (CTA).

That being said, a call to action is something very serious, not just a little detail. It has its origins in the battlefield. It’s a call to commitment, really. Call it crazy, but emails with a single CTA can increase sales by a gobsmacking 1,617%. 

Well, if it seems like a battle to you, no wonder you’re here, eager to learn from a brand that delivers 3,000 templates every month.  Let’s get going then!

What Is A Call To Action (CTA) In An Email?

A call to action is a button or link that prompts readers to take a desired action, e.g. making a purchase, signing up for a service, or subscribing to a mailing list. 

So, variously, it can be a call to sign up, a call to buy, or a call to read, and so on. In email, it’s essentially a call to click through to your website/landing page. Hold that thought. 

How Does An Email CTA Work?

The ideal email CTA works “climactically.” It follows the simple persuasion-action sequence. It’s an irrevocable climax to an argument. Which is why CTA placement is such a crucial aspect.

Here’s how Jeane Jennings, CEO of All About Email Marketing, paints it: “An effective CTA can turn casual readers into active participants, prospects into customers, and customers into repeat buyers. It’s your ‘pitch,’ the part of the email where you persuade the reader to take that next crucial step.” [Emphasis ours.]

Indeed, that’s what the best email CTAs do, they initiate a chain of micro-transformations. Let’s catch a few examples. 

10 Best Email CTA Examples & Ideas

Here are some of the best CTAs for email, straight from our own collection. Let’s kick off with Hawthorne’s email.

1. “Join the Takeover”

Hawthorne’s CTA is thematic. It is consistent with the story of the email. So, here’s a portion of the email. 

The story goes that hackers have hacked into, or  “taken over” Hawthorne’s emails. The CTA is from the hacker’s POV.  Now that’s a heck of a hack! 

2. “Be the First to Know”

This CTA from Bombas is a masterpiece in contextuality. The email is a teaser for a new product, hence the CTA. 

3. “Shop the Drop”

That’s the perfect CTA for your product drops, isn’t it? This one’s from Goldbelly. Here’s the grab. 

Note the CTA placements. That’s the point of these image grabs.

4. “Start the Good Habit”

One of the best email CTAs, this one from FUM is well-padded, positive, and direct.

Note how contextual the CTA is. In fact, the best CTAs for email are contextual. Email, being email, allows that. 

5. “Happy New Year”

But where’s the call to act? No, this CTA by Fly By Jing is not a call as such, but it still acts like one, in that it prompts a click. 

Such relevant CTAs, we’d say, are worth a try. But of course, you don’t want to do this habitually. Stick to action verbs as usual.  

6. “9.00 AM, 1.00 PM, 3.00 PM…”

True, but strange? Not at all. We love how Billie has transformed the time slots of skin-care routine into actionable CTAs. It starts at 9.00 AM and ends at 10.00 PM. This is genius! 

Note that Billie has already used a simple “Shop Now” CTA prior to the skincare routine flow. It all adds up.

7. “Start My Huel Journey”

Huel’s powerful, first-person CTA is right on the money. Check it out. Using first-person narration is a key email CTA best practice.

If you want to include unique CTAs in email, your blog can be of great help here. Check out the next example. 

8. “Read All Names >”

This one, from The Spoiled Mama, is inspired by their blog post on baby name inspirations. Context and relevance help you craft spontaneous CTAs, as we’ve already mentioned. See below. 

Plus, the CTA button is rounded, and the pointer is effective. 

Speaking of, did you know that the celebrated jewelry retailer, Helzberg Diamonds, upon adding a pointer in their CTA button, saw a 26% uptick in the click-through rate? Small things!

9. “Eat Me”

By now you can guess the best email CTAs, can’t you? This one from Surreal’s welcome email is a 7-starrer. 

Again, it’s well-padded, prominent, and well-placed, right below the main content, at the inverted pyramid’s apex. 

10. “Shop Better”

Following a neat comparison table, in which 1906 compares their products with others, you get this CTA almost reflexively. 

The moral of the story? Keep it as natural as you can. Remember we said that the CTA works climactically? It’s an irrevocable climax to an argument, is what we said. Now you’ve got proof. In the above example, the content could not have culminated in a better CTA.

Types of Email CTAs

Speaking generally, there are two types of email CTAs: primary and secondary. The primary CTA, as the name suggests, is the main call to action, placed above the fold, usually larger than the secondary buttons, and often more prominent. The secondary button, on the other hand, is more specific, contextual, and more diverse. For example, in the following email from Imperfects, the primary CTA is “Shop Now,” and the secondary CTA is “Score.”

Now, there are various ways of designing the CTAs for email. You have ghost buttons, solid buttons, styled CTAs, bulletproof buttons, rollover buttons, and so on.

It’s a matter of taste as to which one you want to use. Only keep in mind that the CTA is functional, leading the user to the right, expected destination post click. 

More Examples of the Best CTAs in Email

We’ve explored 10 examples, let’s explore a few more. When it comes to little details, the more you explore, the better. 

So this time, we’re just listing the CTAs. Here they are: 

• Shop New In –  A cool new arrivals email CTA. 
• Shop New Cotton – Cooler, because it’s more specific. 
• Steal It – Talk about on-brand CTAs! It’s from Decor Steals.
• Frame Your Favorites – Another on-brand CTA, this time from Framebridge
• Available at – A fine CTA to climax a retail partnership campaign. The symbol represents the brand, Target.
• Subscribe & Save – Clear, specific, purpose-backed. 
• Match Your Mate – Another contextual CTA from Shinesty.
• Relaxation Starts Here – On-point, and super-clear. 
• Bug Free Zone – Not action-based, but it works. It’s like one of those road signs. The call is clear.
• Get 10% Off – code: THIRDWAY – Highly informative, clear. 
• Level Up Your Routine – Action-based, proactive, as prompt as a pat on the shoulder.
• Shop What’s Hot – A well-rhymed, short CTA. 
• Give Us Your Digits – A superb CTA for text notifications.
• Hell Yes – First-person, dynamic, and affirmative. 
• Shop The Breakthroughs – Campaign-aligned, and clear. 
• Shall We Recap? – A perfect New Year’s Eve CTA. 
• I Want One – First-person (always special!), and affirmative. 
• Stock Up Now – Urgent and clear. 
• Start Sending with Selzy – Goal-oriented, alliterative (poetics always a plus), and unambiguous.
• Become A VIP → – The pointer aces it. 
• Proactively Unsubscribe Here – A brilliant CTA for an apology email, from Shinesty, once again.
• In Honor of Betty, This Button Will Give You 15% Off Any Order – Another Shinesty gem. Long, and lasting. Talk about CTA buttons being memorable! Wildly funny, too. 

As you can see, these CTAs are all contextual. That’s why they’re so effective, so out-of-the-box, and so upfront. 

You want to create CTAs that are connected intimately to your email content, campaign, or offer. The more specific, the better. Don’t worry about long CTAs. It’s all part of the gig. 

This is not to imply that you shouldn’t use traditional CTAs. You may. But these are so much better. Most notably, no other channel gives the opportunity to play around with your CTAs. 

Try differentiating your brand through CTAs as well as through your products and services. That’s the point. 

Think about hawkers and peddlers, each one having a unique style of hawking their wares. No two voices are alike. In the Middle East, hawkers might resort to rhythmic chants to attract passers-by, whereas in Africa, a mix of music, dance, and storytelling is the way. Same with email CTAs. But there’s still a question: How many CTAs in an email is the right amount? 

How Many CTAs in An Email Is Just Right?

It depends. But let’s hear what others have to say about it first:

1. Arguing against single CTAs, Natalie Jackson at emfluence points out, “…sometimes, one call-to-action can have the opposite effect: it can turn off recipients who would like to do something, but not necessarily that thing (or at least not yet).” Quite true. Let’s put a pin in it.
   
2. Campaign Monitor puts it this way, “In most cases, it’s best to stick to a single CTA. Doing this helps to reduce your email clutter and makes the next step easier for your readers”
   
3. Kimberly Huang, Content Marketing Manager at Litmus, also subscribes to the relative nature of the question, “Including a ton of links can appeal to a wide variety of subscribers but can dilute your message. One CTA can hone your message, but may exclude a large number of subscribers that aren’t interested in that particular message.”
   
4. According to Email on Acid, it ought to be just one. “A CTA that’s going to encourage clicks should be as focused as possible on a specific action – and the ideal number of CTAs is just one. Yes, one! Consider sending a separate email if you have more than two calls to action. Otherwise, you’re asking too much of your subscribers. You’ll dilute your effort and make it difficult for them to understand what it is they should do or click. This is even more important for mobile readers, who can have trouble with tap targets or multiple links and may give up altogether.”
   
5. Mike Nelson from Really Good Emails reports from the ground, “The average email contains 2.1 CTA buttons.” Not sure what .1 is supposed to mean. But he goes on, “The maximum number of CTAs in an email is 11. 56% of all emails contain 1 CTA, 24% contain 2, and 20% contain 3 or more. And of those that contain more than 3, 50% of those contain more than 5.”
   
6. Alexa Engelhart, Vice President at Power Digital, has this to say, “Don’t have more than 3 CTAs in your email. Not only does this tend to make the email very long, it also increases the likelihood of users actually not clicking anything at all.”
   
7. Next is Hanna Kuznietsova from Stripo, who believes “There is no right answer to this question as it depends on many factors: The goal of your email, the length of your email, and the type of your email.” Fair enough, Hanna!

So there you have it. Insights from 7 email experts. Clearly, it’s a controversial question.

Where do we stand on this? As we said, it depends, it depends, to reiterate, on the following factors:

• Purpose of the email 
• Length 
• Type of email
• Urgency of the email

The question of CTA frequency, we’d contend, is best left to the marketer’s intuitive understanding, and testing. Irrespective of such diverse opinions, it shouldn’t be something you’re stuck in at the cost of more immediate tasks. This is not to underestimate the precious CTA, but don’t spend inordinate amounts of time and energy straddling the fence on this.

Testing Your Call-to-Action 

Enhancing your email marketing strategy hinges on testing and evaluating the performance of your CTAs. AI-powered A/B testing helps identify which CTAs drive the most engagement, enabling you to optimize future campaigns effectively.

Keep the following things in mind: 

• Test one element at a time: Use tools like Google Analytics to track and analyze specific elements of your CTA’s performance.
  
• Leverage A/B testing: Platforms such as Optimizely, VWO, and Unbounce simplify the setup process and provide comprehensive reports for analysis.
  
• Analyze user behavior with heatmaps: Tools like Crazy Egg and Hotjar help visualize how users interact with your CTAs.
  
• Measure success with relevant metrics: Use built-in analytics tools from your ESP to monitor key performance indicators and refine your strategy.
  
• Run tests over a sufficient duration: Platforms like UserTesting and Userlytics offer real-time feedback from users, helping you gather actionable insights.

By incorporating AI to analyze data and make data-driven decisions, you can maximize the effectiveness of your CTAs and achieve your email marketing goals.

Let us now consider some email CTA best practices.

7 Email CTA Best Practices

1. Understand Your Audience

To achieve maximum results in email marketing, start by identifying your target demographic and honing in on your ideal customer. With this understanding, you can leverage AI algorithms to craft highly personalized email messages. 

AI-powered personalization enables you to deliver relevant content that resonates with your audience, increasing the likelihood of converting them into loyal customers. By tailoring CTAs to address their specific pain points and desires, you create a more impactful and engaging experience.

2. Focus on Key CTA Principles

Effective email marketing campaigns are built on the foundation of compelling CTAs. While there isn’t a one-size-fits-all formula for crafting the perfect CTA, following certain general principles can make a significant difference.

For instance, AI can analyze real-time data, such as click-through and conversion rates, to identify the most effective CTA language and design. Additionally, A/B testing allows you to fine-tune your CTAs, increasing the likelihood of achieving the desired response.

When creating a CTA, focus on these key elements:

• Clarity
• Visibility
• Urgency
• Relevance
• Action-Oriented Language

A clear and concise copy is both engaging and effective. It should be easy to understand, relevant to the email’s purpose, and compelling enough to drive the reader to take action. 

Additionally, the tone of the copy should align seamlessly with your brand’s voice.

Design elements also play a critical role in the visibility and effectiveness of your CTA. Factors like color, contrast, shape, and placement can significantly impact its performance. For instance, using a contrasting color for the CTA button can make it stand out and increase its effectiveness.

To ensure your CTA buttons are visually striking and well-designed, consider utilizing professional email design services. This allows you to focus on crafting impactful CTA copy while leaving the design to experts.

3. Pay Attention to Button Shapes

CTAs come in various shapes, such as rectangular, rounded, circular, and more. While there’s no definitive rule about which shape performs best, studies have found that horizontal rectangular buttons with rounded corners often yield better results, making them a popular choice.

However, the effectiveness of a CTA shape ultimately depends on your overall design. It’s essential to experiment with different shapes and determine which resonates most with your target audience. A/B testing can help identify the best fit for your specific campaign.

4. Pay Attention to CTA Color

Colors communicate without words, carrying the power to influence moods and emotions directly—a principle that applies equally to email call-to-action buttons.

When selecting a color for your CTA, it’s essential to ensure it aligns with your overall design and remains consistent with your branding. Striking the right balance between visibility and brand coherence is key.

All that said, certain colors do tend to work well across various designs:

a) Black and White: When in doubt, opt for a black or white CTA based on your user interface. These neutral tones are versatile and particularly effective for designing dark-mode emails.

b) Bright Colors: Shades like red, green, and orange often deliver better results due to their high contrast and ability to stand out against the background, making them more noticeable and engaging.

5. Analyze Your Email CTAs

Persuasive language, a sense of urgency, and social proof are all vital elements of successful CTAs. But what truly made that email perform so well for you?

Since we can’t directly analyze the success rates of others’ emails, we can focus on our best-performing, visually appealing email and break down the factors that contributed to its success.

By identifying what worked, we can refine our strategies and enhance our CTAs. Here’s how to conduct a thorough analysis of an email CTA example:

• CTA Placement: Where is it located within the email?
  
• Language: Does the CTA communicate the message clearly and compellingly?
  
• Design Elements: Are the visuals attractive and attention-grabbing?
  
• Message Alignment: Does the CTA align seamlessly with the email’s overall message?
  
• Conversion Rates: Is the CTA generating significant clicks and conversions?

Analyzing these aspects provides valuable insights into what makes a CTA effective. This iterative process helps you continuously optimize your email campaigns for maximum impact and conversions. 

6. Optimize CTAs for Mobile

Optimizing email marketing campaigns for mobile devices is increasingly essential in today’s digital landscape. A 2019 report by Aedestra found that nearly 62% of email opens now occur on mobile devices. This makes it critical to design CTAs that are not only engaging but also easy to interact with on smaller screens.

AI-powered optimization tools can assist in identifying the ideal CTA design and placement for mobile devices by analyzing user behavior and engagement patterns. By tailoring CTAs for mobile users, you can enhance their experience and significantly increase the likelihood of conversions.

Once you’ve crafted call-to-action buttons that align perfectly with your brand, the next step is to test and refine them to determine which performs best.

7. Triple-check CTA Links 

Each CTA is designed to direct visitors to a specific landing page upon clicking. For instance, in a welcome email, you might encourage subscribers to learn more about your business by using a CTA that leads them to your website or an exclusive offer. In contrast, a promotional email”s CTA could guide recipients to a landing page with more detailed information about the product or service being highlighted.

To sum up, here’s what we’re driving at in a nutshell:

• Define the goal of your email campaign and tailor your CTA to support that objective.
  
• Position the CTA prominently, such as at the end of the email or in a contrasting color, to increase visibility.
  
• Use urgent, action language to encourage immediate action.
  
• Personalize the CTA to speak directly to your audience’s interests and needs through segmentation.
  
• Regularly test and analyze CTA performance to refine and improve your approach.
  
• Utilize dynamic content and AI-powered recommendations to optimize CTA effectiveness in real-time.
  

Wrapping Up! 

Now that you’ve seen some of the best email CTAs, and faithfully copied down the email CTA best practices, put that mug down, clear your throat, and get in touch with our email experts already. IF you need those emails designed and delivered, that is! 

The post A Call to Action: Email CTA Best Practices, Examples (30+), & More appeared first on Email Uplers.

Just like your skin acts as the first line of defense for your body, signup forms are the first line of lead generation strategy for your business. Once you can get your signup forms right, you can pave the way for enhancing your business.

To make the task easy for you, we will be sharing how to create a Mailchimp email signup form and signup forms in Campaign Monitor. Let’s start with Mailchimp first.

How to Create A Mailchimp Custom Signup Form

Once you have created your mailing list in Mailchimp, you can customize the Mailchimp signup form according to your branding principles and add exclusive Offers to woo new customers. If it gets too technical for you, just hire Mailchimp email expert from Email Uplers and make your lives easier.

How to Initiate the Process?

First of all, modify your Mailchimp email signup form and the response emails with the help of <Form Builder>, before generating the embedded form code.

You have 5 embedded signup form design options:

1. Classic: It is similar to hosted Mailchimp signup forms

It is useful if you wish to go for a traditional signup form. You can create a signup form in Mailchimp with additional fields or options you wish to add, that includes form title and width, visible and required fields, groups, and other formatting options.

For professionals who use JS on the webpage, it is recommended that they check the box <Disable JavaScript>.

2. Super Slim: Can be used as a sidebar on the website

The Super Slim Mailchimp custom signup form templates come in handy when you wish to have only an email address field in your Mailchimp email signup form. It is easy to customize the title and width of the form too.

3. Horizontal: Pan out as footers

The horizontal form is almost similar to the Super Slim form with minor changes. You can customize the title and figure out whether you need it or not.

4. Naked: No defined styles

The Naked form is just like the Classic form without any CSS or JS. The advantage of these forms is that it gives you more control and flexibility. It is possible to include a form title, change the form width, add or remove form fields and even link to your campaign archive.

5. Advanced: Host Your Own Signup Form – Using API.

Just check out your hosted ‘Mailchimp form’ for form action, user ID, list ID, and input name elements from the page source. Merge these details in the form hosted on the website and you’re all set!

The advantage of using this method over other Mailchimp signup form design options is that it allows you to select whether you want to have ‘single opt-in’ or ‘double opt-in’ for your subscribers who fill up this sign up form. With the conventional method, Mailchimp, by default, will apply double opt-in which might reduce the lead conversion up to certain extent. This method helps you decide whether you want a single or double opt-in.

Note: The embedded forms take up the style sheet of your website, so the form may look different in Mailchimp and the website. To make sure that your website design and form are visually in sync, you will have to modify the form code after adding it to your site.

How to Get Embedded Form Code?

Now let’s look at how to create a Mailchimp embed signup form. 

Select “form option” after creating your signup form. Customize the settings and generate the form code that you wish to add to your website.

Steps to get the form code:

1. Go to the Lists page.
2. Click the drop-down menu adjacent to the list and <select Signup forms>.
3. Go to Embedded forms.
4. Select a form type- Classic, Super Slim, Horizontal, or Naked and customize the Form Options.
5. Copy the code from the Copy/paste onto your site field and paste the entire code into the HTML of your website where you wish to see the Mailchimp embed form.

Done! That’s how you create a Mailchimp embed signup form. 

Form Options

In addition to the types of forms, Mailchimp also gives you the option to include reCAPTCHA so that there are no spam signups. By enabling reCAPTCHA, subscribers will have to check a reCAPTCHA box in a pop-up window once they click the link in the confirmation email.

How to Create A Pop-up Form in Mailchimp?

You can’t neglect pop-up forms while learning how to create a form on Mailchimp. So, to create a pop-up form, follow these steps: 

• You need to access the pop-up form builder. For that, click Audience, then select Signup forms.

• Click Create new form, followed by Create pop-up form

• Name your form, then click Audience again, and choose your preferred theme.
  
• Click Begin. 

Now you have successfully created a pop-up form. You can now customize it. 

How To Add Tags to Mailchimp Signup Forms

In this section, we’ll learn how to use WP forms and Mailchimp to add tags to signup forms. To begin with, you need to add WPForms to your WP website. 

Next, go to the WPForms page and select Add New. Enter a name for your form and choose your preferred template as shown below. 

Having chosen your preferred template, you can go on to customize your form. But the next important step is to connect the form to your Mailchimp instance. 

Go to Marketing, then select Mailchimp as shown in the screenshot below. 

Next, go to your Mailchimp account to locate the API key. Click your profile photo on Mailchimp, and select Extras. Choose API keys from the Extras dropdown. 

Generate a new API key, then copy and paste it into WPForms. Click on Add New Connection, and enter a name for your connection with Mailchimp. Click Ok. 

Now, you just need to add Mailchimp tags to your signup form. On the same page, click on the Actions to Perform dropdown, and select Subscribe. 

Next, click on Select Tags, and select how you want to tag your subscribers.

Voila! You have successfully added tags to your Mailchimp signup form. 

How to Add Form to A Third-Party Website?

You have to embed the code under a container/div to get its functionality right.

Check out the preview of the code below.

Mailchimp supports third-party platforms enlisted below:

1. Blogger and Blogspot
2. WordPress
3. Jimdo
4. Weebly
5. Webs
6. Yola

That’s all folks, for Mailchimp!

Moving on to Campaign Monitor now…

How to create signup forms in Campaign Monitor

So we’ve looked at how to create a signup form in Mailchimp. Now, have a look at the steps below to create a signup form in Campaign Monitor.

1. Go to Lists & Subscribers.

2. Select the list for which you are looking for signups.

3. Click <Signup> forms in the right sidebar, on the list page.

4. Select Copy or paste a form to your site on the Signup forms page

5. You can add and remove form fields by checking the box against it. If you wish to reorder the field, you can do so by clicking and dragging the handles.

6. Click on Get the code.

7. Copy and paste the HTML code into your website.

Bingo! You have just “created” a signup form on Campaign Monitor.

Some Additional Actions

1. Add, remove, and reorder form fields

Only the “Name” and “Email” fields will be included in default form. Besides, you can add or remove form fields and even change the order of display. To add custom fields, you only need to select the checkbox next to those fields. To reorder the fields, click and drag the handles.

2. Multiple lists to single signup form

You can even allow people to opt-in to multiple lists at the same time. Say for example, if you have newsletters as well as marketing emails, you can give the subscribers the provision to sign-up on multiple lists according to their preferences.

While using Mailchimp multiple signup forms, keep in mind that the selected lists should all be either confirmed opt-in or single opt-in. Subscribers will receive a single confirmation email even if all the lists are confirmed opt-in.

3. Make signup form fields required

A simple code can set a field as “required” which means that the subscribers will have to compulsorily fill that field.

Here’s the code:

<input id=”fieldiddtyu” name=”cm-f-iddtyu” type=”text” required />

Safari versions older than 10.1 on MacOS and Safari on iOS don’t support this feature. A workaround is to use Hyperform or html5 Forms..

4. Use HTTPS to make the signup form secure

Use the below mentioned code to use HTTPS instead of HTTP.

<form action=”https://accountname.createsend.com/t/i/s/tikpjy/” method=”post” id=”subForm”>

5. Add CAPTCHA to the Mailchimp email signup form

Add CAPTCHA as a verification step to ensure that there are no spambots corrupting your list. All the non-human responses will be eliminated by doing so.

To add CAPTCHA, search for input id=“fieldEmail” in the generated code.

Change the name=“cm-[unique identifier]” to name=“email”.

This successfully adds CAPTCHA to the signup form.

Campaign Monitor also allows you to host your own signup form through an API just like Mailchimp.

Wrapping It Up

Many enterprise ESPs like SFMC, HubSpot, Marketo too support similar logic to get lead form created on your assets and use them to bring all your leads to one platform and trigger emails helping your subscriber get the information they need. 

Wanna try out creating signup forms for your website? Get in touch with us and Email Uplers would be happy to help.

The post How to Create Signup Forms in Mailchimp & Campaign Monitor appeared first on Email Uplers.

Are you taking up a customer-centric approach for your email marketing so as to deliver what subscribers are looking for? If yes, you’re on the right track. The cut-throat competition has made it imperative to live up to the expectations of your subscribers/ customers. In this article, we are going to explain how to create a survey in Mailchimp and how you can embed polls in your email campaigns.

You can stand true to the customer’s expectations by keeping them engaged and asking for their reviews and feedback – that is best done through email marketing.

Table of Content:

• Importance of customer feedback
• How to collect customer feedback through email?
• How to Embed Polls to an Email Campaign?
• How to Add Surveys to an Email Campaign?
• Some Useful Tips for Polls and Surveys
• How to View the Poll Results?

I. Importance of customer feedback

1. To know your customers better

When you embed surveys in a newsletter, you are essentially giving your customer an opportunity to share exactly what they like or dislike about a service/product. The information can be helpful in improving operations and customer satisfaction.

2. To retain and recover customers

If your customer is happy, it is obvious that you are less likely to lose them to a competitor. Customer feedback helps to retain customers, as you can act on the suggestions identified in feedback surveys. If an issue is resolved in the customer’s favor, there is a 70% chance of return.

3. To manage the negative reviews

A negative review online is always a bitter pill to swallow, especially for the service industry. With the MailChimp survey tool, you can provide the customers with direct feedback options, thus reducing the amount of negative feedback on review websites (which can hurt you financially. Direct feedback gives you a chance to solve your customers’ issues, thereby strengthening your relationship with them.

4. To establish a link

If you have run a feedback program for a year or more, it will be possible for you to compare financials to determine whether an enhanced customer experience results in a better business outcome or not. More often than not, it does.

II. How to collect customer feedback through email?

You can collect customer feedback in two different ways in email marketing.

1. Web-based or Traditional

Many email marketers redirect the subscriber to the respective landing page or Google Forms so that the recipient can hop on to the webpage and fill the Mailchimp survey. This is known as web-based feedback email. Here’s an example by Dairy Queen.

The advantage of using this approach is that you can put in the questions of your choice without stressing over the limitations of the email client or ESP.

However, it adds an extra click for the subscribers who want to share their feedback… and it is quite likely that they skip the step altogether. Generating a response from the subscribers would become a challenge if you cannot convince the visitors to go to the landing page.

Consequently, you would end up missing out on a sizable section of potential subscribers.

According to GetResponse email marketing benchmarks, your average click-through rate can be somewhere between 5-7%. Going by this statistic, the success rate of your email campaign would be merely around 2-3%.

Moreover, proper landing page and ESP integration is of paramount importance if you choose to go by this approach; and it naturally takes more effort and resources to create a dedicated landing page.

Need help with Email Design & Coding?

Avail of our cost-effective custom email template production services.

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2. Email-based or Embedded

An email-based feedback email consists of survey questions embedded right there. According to a study, embedded feedback emails enhanced the survey engagement by 210% in comparison to the traditional feedback email.

For instance, take a look at this email by brooklinen.

III. How to Make a Poll Newsletter?

• Go to the Design step of the Campaign Builder.
• Edit the text content block you wish to work upon by clicking on it.
• Use the syntax given below to place the poll merge tag into the editor.

*|POLL:RATING:x|*
<Your Poll Question Here>
*|END:POLL|*

• Click on “Save & Close”.

You’ll be able to determine the orientation of the poll in your campaign by the x value in the merge tag. It can be either H or V. If you want to display the poll horizontally, replace x with H. Replace x with V for vertical placement.

Close each and every *|POLL:RATING:x|* tag with a corresponding *|END:POLL|* to get separate responses.

You won’t be able to change the lowest and highest labels in the simple poll.

The merge tags get converted into a clickable rating scale when the subscriber receives your poll campaign, as shown below.

You’ll be able to view the total votes that each option received, its percentage, and the last vote that was recorded in that poll. By using the poll merge tag, you can check how many subscribers voted for each of the numbers 1-10. To see which subscriber clicked on which number, go to the response numbers in the Option column.

Check out the below image:

Points to Remember

• When you use a poll merge tag, it redirects the subscribers to the survey landing page on answering every poll question. If you’ve added multiple poll questions, subscribers will need to come back to the email to answer the next question.
• Polls will work even if you haven’t enabled click tracking.

Applications of Polls in Email

Now that you know how to make a poll newsletter, here are some of its applications:

• Determine the likeliness of customers to recommend your product or service.
• Gauge the level of your customer service.
• Ascertain whether your customers are satisfied with your offerings.
• Ask for feedback about the quality of content in your resources.
• After a product delivery, eCommerce websites can get feedback on the product quality and delivery, gathering valuable insights about their overall checkout experience.
• Companies can ask for feedback about a newly launched product.
• Travel, food, hotel, and retail industries can make use of polls in emails to solicit feedback about their services, products, and amenities.
• The automobile industry can determine how efficient its manufacturing and maintenance programs are with the help of a MailChimp survey in email.

IV. How to Add Surveys to an Email Campaign?

• Go to the Design step of the Campaign Builder.
• Edit the text content block to create the email survey template.
• Place your survey question into the editor.
• After the survey question, add the *|SURVEY:|* merge tag into the editor. Type in the survey response after the colon.

Make sure you use a separate *|SURVEY:|* merge tag for each and every response.

Let’s take an example:

Q. What do you prefer as a beverage?

*|SURVEY: Tea|*
*|SURVEY: Coffee|*
*|SURVEY: None of these|*
*|SURVEY: Both of these|*Click on “Save & Close”.

• Click on “Save & Close”

The merge tags get converted into a survey question when the subscriber receives your survey campaign.

This is how it’ll appear:

The survey results will appear as below:

Points to Remember

• Your subscribers can vote only once.
• You can add only one survey in a single campaign. The system will link every response option you add to the first question, as it can’t discern the *|SURVEY:Response|* tags in the campaign. Subscribers will see every question but only be able to answer one.
• Make sure each of your survey responses is unique. For example, don’t include *|SURVEY:None of these|* more than once in the same campaign.
• Survey merge tags take up the link style for the campaign section they’re added to. Even when you style the links separately, you should preview and test the campaign without fail so that the changes you made are in sync with the back-end code for the survey merge tags.

Applications of Surveys in Email

• Get information on customer behavior.
• Know their interests and preferences.
• You can identify buyer personas through surveys.
• Employees can ask employers about their opinion on the latest services introduced.
• Ecommerce industry can take the help of surveys in emails to understand what kind of products customers like and leverage the information mined to personalize their emails.
• Companies operating in the travel industry can send out surveys in emails to understand which time of the year their subscribers deem the fittest for going on a vacation.
• Players in the education industry can send a survey to their students and act on the insights provided to enhance their course modules and teaching methods.
• Surveys are invaluable for the electronics industry to identify the diverse buyer persona that interacts with them and send them customized product recommendations accordingly.

V. Some Useful Tips for Polls and Surveys

• ONLY subscribers on your list can vote in the poll or survey. Mailchimp’s system can’t record the responses received through a forwarded email.
• Mailchimp can record the results only if the recipient responds to the poll or survey from their email inbox. Subscribers can’t respond to the poll or survey if they visit the campaign archive page.

Once the subscriber votes on a question, they are redirected to a “Thanks for voting” message.
If the subscriber tries to vote again, they will be brought to the message “Sorry, you can only vote once per poll”.
You can edit these messages from the “Translate it” tab for the survey landing page.

VI. How to View the Poll Results?

Mailchimp’s system stores the captured responses in the campaign report whenever a poll or survey campaign is emailed to your list.

• Go to the Reports page.
• Click on the View Report button for that campaign.
• Go to Analytics360.
• Scroll down to the Poll Results section on the page.

All the information regarding the poll question- votes cast, pending votes, last vote cast and a table with all results- is displayed under Poll Results.

Creating Segments According to Results

You can segment your list on the basis of responses received on a poll or the specific responses received in a survey. Whether the subscriber has responded to the poll or survey can also be a parameter to segment the list.

Wrapping It Up

Despite the slight limitations of using polls and MailChimp surveys in emails, it’s a convenient and cost-effective method to understand how your products and services are being perceived by your customer. Ask the right questions through polls and surveys to discover the right direction toward business growth.

Are you ready to use polls and embed surveys in newsletters? You can add polls in Mailchimp Templates to boost ROI.

Let me rephrase that.

How likely are you to recommend the usage of polls and surveys in email for your business?

Share your thoughts in the comment box below.

Helpful FAQs

Q) When to plan a poll or survey email? How long does the planning to execution process take?

A) The objective of email surveys and polls is to get into your readers’ opinions. In the service industry, usually, brands roll out their surveys at-least once in a month. This helps organizations to work upon the feedback received from a monthly survey email. 

Other than that, a poll can be planned on an event that might have taken place around your business recently. For instance, if you have updated your website design, you may politely ask your subscribers about the feedback of the new changes. Similarly, a mailchimp survey can help you better understand the taste of your audience’s preferences. You can also use it to compare your old and new services efficiently.

Q) I received low audience interaction using Mailchimp survey tool and polls. What might have gone wrong with my email campaign?

A) There are a number of things that might go wrong resulting in low audience participation. However, to quickly summarize the causes, we can assume the following reasons:

• Low readers engagement could be due to a festival or holiday season
• Your email got lost in the inbox
• Your email went into spam folder
• Email subject line failed to engage the reader
• Email content wasn’t compelling enough to engage the user in taking action
• Your emails have rendering problems across email clients and are probably not responsive

Q) Should we hire a freelancer or a dedicated resource for handling our Mailchimp email campaigns?

 A) Working with freelancers and dedicated resources can be both productive and challenging depending upon the project requirements, available budget, and business understanding. Whatever sources you choose, make sure it is legally documented and accountability for the resource is owned. 

Hiring a dedicated resource for your email campaigns can offer you multiple benefits. Read more. 

Q) Can you help me find budget-friendly Mailchimp template production services?

A) Sure, at Email Uplers we offer email template productions services at an affordable price. For instance:

• PSD to Email conversion starts at $59
• Custom Design and Email Coding starts at $159
• Email Template Audit starts at $499

Want more details on pricing? Visit our email marketing pricing page. 

The post How to Create A Survey in Mailchimp: Boost Your Email Campaign ROI appeared first on Email Uplers.

No business or marketer out there wants to see any of their customers retracing their steps, do they? And this hesitance is rooted as much in sentiments as in economics- the cost of acquiring a new customer is nearly five times that of retaining an existing one. Much effort goes into acquiring a lead, nurturing them, and developing a robust relationship with them. So, naturally, the matter of customer retention is tended to with great care at every organization. 

In this context, renewal emails assume particular importance. Mostly deployed by SaaS providers and companies offering subscription-based services, a renewal email seeks to prolong a customer’s association with the brand. Besides nudging buyers to recommence the existing contract, renewal emails, on occasion, host cross-selling and upselling attempts, too. Hence, if you come to think of it, a lot rides on a renewal email. This, then, is all the more reason for us to curate it as carefully as we can. Want to know how to go about it? We’ve got you covered! Today, we talk at length about a host of techniques that go into writing and creating an impactful renewal email template. Let’s find out what they are!

1. Look to Personalize

As inboxes are getting more and more crowded by the day, embracing personalization is a must for brands to get noticed by their subscribers. This applies to all types of emails they plan on sending out: welcome, abandoned cart, milestone, survey, product recommendation, and, of course, renewal email templates.

Many brands miss the trick by treating their renewal emails as cursory reminders. Sure, they have a very definite purpose, but that doesn’t mean they have to sound robotic, right? Even if you have set up an automated workflow for your renewal emails (as you should, and not just for renewal, but for all your other emails, too), there’s no need for your audience to pick up on that. 

Now, the question is: what can you do to personalize your renewal emails? Let’s take a look.

• Address your subscribers by their first name; it’s the oldest trick in the book, is the easiest thing to do, and works like a charm! Apart from the email body, you could include the subscriber’s name in the subject line as well. 
• Look to include information that is relevant to the customer. Suppose you are a video streaming service. In your renewal email, you can mention the number of videos they streamed during their subscription period. These small personal touches can go a long way toward capturing the subscriber’s attention. 
• Part of personalizing the email templates also includes tweaking the sender’s name- make it appear as if the email has been sent from an individual rather than the organization (for instance, if we have to send a renewal email, we’ll keep the sender name as Kevin from Email Uplers instead of just Email Uplers).

This email from AllTrails is an ideal personalized renewal email example.

Image source

2. Leverage FOMO

One of the ways in which you could nudge your customers into renewing their subscriptions is by shedding light on all the things they stand to lose by deciding against it. The market is rife with competition, and at the end of their subscription, your existing customers can’t be faulted for wanting to test out the offers of your competitors. However, during this juncture, if your renewal email does a decent job of highlighting your value proposition, you have a great shot at retaining them. More importantly, while talking about the salient features of your subscription, ensure that you make it about the customer. Instead of talking about them in isolation, mention how they add value to your buyer’s lives. Only then will you be able to engage them successfully.

YouTube’s renewal reminder email template over here (for its YouTube Premium service) aptly illustrates the arguments we just put forward.

Image source

3. Offer an Incentive

While the unique merits of your service might be sufficiently compelling for users to sign up for your subscription, it might fail to convince them to go for a renewal, particularly when there’s no dearth of options in front of them. So, what can you do to prop yourself slightly above the rest? Place an incentive in your renewal email. It could be anything- revised, lower pricing, exclusive limited-period access to another one of your services, or even a couple of free additional months of service. Think of it as a means of expressing your gratitude to them for subscribing in the first place. By offering them extra value beyond your subscription, you make it extremely tough for them to resist your renewal request. Some businesses choose to place their incentives against a ticking clock in a bid to accelerate their customer’s decision-making process by instilling a sense of urgency in them. 

Here’s a renewal email from Namecheap containing an incentive for the customer.

Image source

4. Stitch a Sequence

Earning a renewal from a subscriber can be a tricky affair. And sending a solitary renewal email is unlikely to get the job done. Amidst the barrage of emails that would already be flooding your subscriber’s inbox, what’s one more email for them to lose sight of, right? Therefore, to have a realistic shot at getting noticed as well as convincing your customers to do what is needed, the wisest course of action is to send out a sequence of renewal message samples. A series of 3-5 emails would be ideal. Take care to space out the emails appropriately so that you don’t end up overwhelming your customers. 

The first email in the sequence could be sent well before the service expiration date- perhaps a month prior. Then, the subsequent ones could each be sent within a span of 5-7 days of the first one. Also, make sure to include something unique in each of these emails to prevent the sequence from becoming monotonous. Maybe in the first email, you could talk about the salient features of your subscription and generate FOMO; then in the next one, you could shed light on the various ways in which the customer in question benefitted from your subscription; in the following email, you could place an incentive; you get the drift, don’t you?

5. Avoid Promotional Language

The customers whom you’re trying to persuade for a renewal have already had a taste of your service; keep this in mind while drafting your renewal emails. Because if you happen to take the promotional route with your renewal emails, these customers have every reason to disengage from you. Keep things crisp and to the point. As mentioned earlier, renewal emails have a very focused objective, and you’d do well not to digress. Moreover, putting forward an exaggerated plea for renewal makes you appear desperate and could potentially rust your brand reputation.

Take a look at this renewal message sample from Apple that perfectly embodies the “simplicity is the ultimate sophistication” philosophy.

Image source

6. State the Important Details Clearly

In a renewal email, two details assume utmost importance- the renewal date and payment details. You could add other information on top of this (like the incentive or a brief summarization of the service’s USPs, as we discussed earlier) so that these critical details are not overshadowed. To facilitate a hassle-free renewal process, clearly conveying the expiration date to your customers is an absolute must. And along with stating the payment amount, also offer ample clarity on all the various means they can use to complete their transaction.

This renewal email from Reincubate puts the important details in bold text to avoid confusion. Moreover, they have included a link to a site a customer would most likely frequent in connection with account renewal in the email body itself- an excellent move to enhance the customer experience.

Image source

7. Write Impactful CTAs

Hitting the right notes with your CTA is crucial because that will help elevate the appeal created by your copy and visuals in the email body, ultimately compelling your customers to take the desired action. Now, CTAs in renewal emails are best written in an affirmative tone; this will heighten the chances of the subscriber going ahead with the needful. Equally vital is to pay attention to the CTA’s placement and visibility- it should immediately catch the reader’s eye the minute they open the email. And as far as the CTA phrase is concerned, avoid sounding vague; that’s more or less the only guideline!

This renewal reminder email template from Bynder has a lovely CTA. Take a look.

Image source

Wrapping It Up

Renewal emails are invaluable because they shoulder the important responsibility of retaining existing customers. When done right, they can help you foster long-lasting customer relationships and maximize customer lifetime value. We hope the insights and renewal email examples shared above will help you write pitch-perfect renewal emails and minimize your churn rate.

The post How to Create A Renewal Email Template: Expert Tips & Examples appeared first on Email Uplers.

Notwithstanding the season, there’s only so much you can do to inspire yourself, build a campaign, make sales, retain those customers. 

But don’t give your brain tough love! Our design team has curated a neat collection of V-day emails to help you get out of the rut. With over 3,000 templates minted monthly back here, you can trust our taste. 

So then, check out these 8 Valentine’s Day email inspirations!

1. Meati

Subject line:

Source: Inbox

Meati’s vibrant Valentine’s Day email uses color blocking to make each design element pop. The rounded banners and CTA buttons harmonize beautifully with the serif typeface in the headings, while bold, defined borders add a pleasing structure to the layout. The shadow effects on the images lend a lifelike quality to the products. And the wordless subject line? Muah! 

2. Jeni’s Ice Creams

Subject line: Now scooping: flavor combos to melt your heart

Source: Inbox

With its freestyle handwriting, this email captures the essence of the love letter, doesn’t it? 

The template is in the brand’s signature palette, reinforcing its identity. A simple animated GIF paired with funsy copy completes the V-Day mood. 

3. re_grocery

Subject line: I ♡ U

Source: Inbox

One of the best things about this email is how composed it looks. Each block of content is given its due space and time. 

The images are beautifully shot. The final close-up is noteworthy for its detail. 

But above all, the brilliant use of negative space is what stands out the most. 

4. ILIA Beauty 

Subject line: The Valentine’s Day gift guide

Source: Inbox

Opening with a perfect hero image, ILIA’s V-Day email sticks to a light palette, minimal copy, and just one above-the-fold CTA button. 

The product smudge in each block adds a touch of seasonal sensuality while perfectly complementing the light color scheme. 

On the whole, sleek, sophisticated, and subtly captivating. 

5. Framebridge

Subject line: 21 things to frame for Valentine’s Day

Source: Inbox

If you want to design a thoughtful V-day email, take a cue from Framebridge. 

The list format leads naturally to the CTA buttons. 

Nothing extraordinary, just one color, no multiple content blocks. Framebridge restores the simplicity of Valentine’s with this email. 

6. MacPaw

Subject line: Cupid’s last call

Source: Inbox

From typography to the hearts to the social media icons, MacPaw’s 3D email is a visual treat. With its minimalist aesthetics, full-bleed layout, and very little text, this V-Day email feels immersive and breezy! 

7. The Spoiled Mama

Subject line: Happy Valentine’s Day, Mama

Source: Inbox

The Spoiled Mama kicks off with an adorable hero image. The discount offer stands out. The two-column product grid is nicely sectioned off. 

The dropdown navbar, while visually appealing, is equally useful. 

The light background throws the solid, dark-colored CTA button into relief. 

8. TCHO Chocolate

Subject line: Last chance to order for V-Day!

Source: Inbox

TCHO’s V-Day email, opening with a nice ticker GIF and ending with a nicer animated product GIF, is cheeky and colorful. 

The rich, dark tones amplify the decadent feature of chocolates. 

Just the one, bold CTA, a cute rhyme, and brilliant product captures — this email caps our curation with a memorable smack!

Need Help? Get Help!

Need email templates that drive conversions? 

We’re here to help. Provide your design files, and we’ll turn them into fully functional, mobile-responsive email templates. 

Get in touch with our email design team today! 

The post 8 Valentine’s Day Email Inspirations for Your V-Day Campaign in 2025 appeared first on Email Uplers.

• Design complexity: An email featuring intricate layouts, custom typography, advanced visual effects, etc., isn’t easy to replicate in HTML.
  
• Client compatibility: Email clients differ widely and wildly in their acceptance levels. Rendering and accessibility are always major hurdles.
  
• Responsive design: Not all responsive frameworks guarantee a hassle-free adaptation of emails to various devices and screen sizes.
  

The process used to be more complicated, say, four or five years ago. 

However, as experts in this niche, we have witnessed major developments toward simplifying this most essential step in any design project. 

We convert 3,000+ PSD files into responsive email templates every month. In this top-level guide, we’ll show you the steps involved. Let’s go!

Requirements for Converting PSD to Email Template

Preparing an exportable PSD file consists of the following steps:

• Setting the template width
• Dividing the PSD into email-specific slices
• Using web-safe fonts
• Optimizing images for the Web

Let’s look at each of these steps in more detail. 

1. Width Setting

The recommended width for the traditional email template is 600-800px. Make sure you stick to this range while designing your email in Photoshop. 

For the mobile layout, the width should be reduced to approximately 320px. 

To avoid clipping or misalignment of email content, it is essential to include padding on both sides. 

2. Image Slicing

You’ll need to slice up the static PSD image into email header, body, and footer.

3. Fonts

In view of varying compatibility standards, consider using web-safe fonts for text. 

4. Image Optimization

Optimize the images for Web support by compressing them but without sacrificing image quality. 

You are now set to convert your PSD to HTML email template.

Steps for Converting PSD to Email Template

The conversion of PSD design to email HTML is a four-step process:

• Exporting your PSD file
• Coding the email structure
• Adding images
• Testing & optimization

Let’s hurry on to the details then.

1. Export the PSD File

Exporting your PSD file to another location is not hard. Simply follow these steps: 

• Open your design file in Photoshop
• Go to File
• Select Export 
• Click Export Preferences and set your preferences

• From File, go to Export As to export the file

Note that the Export As option allows you to export the file with your preferences. 

2. Code the Email

Create the basic HTML structure for your email.

<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Email Template</title>
</head>
<body style="margin: 0; padding: 0; font-family: Arial, sans-serif; background-color: #f4f4f4;">

    <table width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color: #f4f4f4; padding: 20px;">
        <tr>
            <td align="center">

                <table width="600" cellpadding="0" cellspacing="0" border="0" style="background-color: #ffffff; border-radius: 5px; box-shadow: 0 2px 10px rgba(0, 0, 0, 0.1);">
                    <tr>
                        <td style="padding: 20px; text-align: center; border-bottom: 1px solid #dddddd;">
                            <h1 style="color: #333333; margin: 0;">Welcome to Our Newsletter!</h1>
                        </td>
                    </tr>
                    <tr>
                        <td style="padding: 20px;">
                            <p style="color: #555555; line-height: 1.5;">Thank you for subscribing to our newsletter. We are excited to share the latest updates and offers with you!</p>
                        </td>
                    </tr>
                    <tr>
                        <td style="padding: 20px;">
                            <table width="100%" cellpadding="0" cellspacing="0" border="0">
                                <tr>
                                    <td style="padding: 10px; text-align: center;">
                                        <h2 style="color: #333333;">Latest Updates</h2>
                                    </td>
                                </tr>
                                <tr>
                                    <td style="padding: 10px; border: 1px solid #dddddd; text-align: left;">
                                        <h3 style="color: #333333;">Update 1</h3>
                                        <p style="color: #555555;">Details about update 1 go here.</p>
                                    </td>
                                </tr>
                                <tr>
                                    <td style="padding: 10px; border: 1px solid #dddddd; text-align: left;">
                                        <h3 style="color: #333333;">Update 2</h3>
                                        <p style="color: #555555;">Details about update 2 go here.</p>
                                    </td>
                                </tr>
                            </table>
                        </td>
                    </tr>
                    <tr>
                        <td style="padding: 20px; text-align: center; border-top: 1px solid #dddddd;">
                            <p style="color: #555555;">© 2023 Your Company. All rights reserved.</p>
                            <p style="color: #555555;">Follow us on 
                                <a href="#" style="color: #1a73e8; text-decoration: none;">Twitter</a>, 
                                <a href="#" style="color: #1a73e8; text-decoration: none;">Facebook</a>, 
                                <a href="#" style="color: #1a73e8; text-decoration: none;">Instagram</a>
                            </p>
                        </td>
                    </tr>
                </table>

            </td>
        </tr>
    </table>

</body>
</html>

In the above HTML code:

• The outer <table> sets the background color for the email. 
• The inner <table> contains the header, body, and footer. 
• Inline CSS has been used for styling the elements in the email. 
• Social media links are styled for clear visibility.

3. Insert Image Slices

Now, you insert the image slices nto your HTML code. For example, if you need to add your brand logo and hero image, you can do it like this. 

<!-- Brand Logo -->
                <tr>
                    <td style="padding: 20px; text-align: center; border-bottom: 1px solid #dddddd;">
                        <img src="https://example.com/brand-logo.jpg" alt="Brand Logo" style="max-width: 100%; height: auto; border-radius: 5px;">
                    </td>
                </tr>
                <!-- Hero Banner -->
                <tr>
                    <td style="padding: 20px; text-align: center;">
                        <img src="https://example.com/hero-banner.jpg" alt="Hero Banner" style="max-width: 100%; height: auto; border-radius: 5px;">
                    </td>
                </tr>

Note the use of absolute URLs for the two image slices. 

An absolute URL is a complete web address, containing the protocol, the domain name, and the path to the image.

Absolute URLs ensure that your emails display correctly on email clients. 

4. Test Your Email

The last step is the most crucial of all. Test your emails across email clients and devices for accessibility, readability, load time, etc.

Convert PSD to Responsive Email with Email Uplers! 

A few things to keep in mind with respect to PSD-to-email conversions: 

• Use email-safe fonts sized 12-14pts for better readability.
  
• Keep the PSD template height within 1800-2000px to avoid clipping in Gmail.
  
• Ensure the PSD design aligns fully with the brand’s colors and logos.
  
• Separate sections in the email with spacers for clarity.
  
• Avoid background images in sections with editable content to simplify coding.

Have a PSD file with you? Send it over to our template production team!

The post Quick Guide: How to Convert PSD Design to Email HTML appeared first on Email Uplers.