Now, there could be multiple reasons why your subscribers are not converting. But, all things being equal, it boils down to just this: You’re failing to persuade your audience to buy from you. Having worked with over 5,000 global agencies across the world, you can take our word for it. After all, doing the right thing isn’t the same as doing it right. 

How about we con a few tricks of persuasion? We’ll explore what goes into making a truly persuasive email template. And of course, we’ll show you a number of examples. Let’s roll the ball! 

Persuasion in Email Marketing 

Persuasion in email marketing works differently than in other forms of communication. Since the primary goal is to persuade people to buy your product or service, email is concerned with persuading the recipient to click through to your website. 

Let’s put it this way: A truly persuasive email is the result of a series of “micro-conversions,” as Kath Pay has identified. 

To that end, here are a few things to bear in mind: 

• The first micro-conversion starts with the subject line. You must get the subscriber to open your email! The subject line includes both it and the pre-header. Space is limited, but attention, more so. Therefore, you must ace the subject line.
  
• As Pay points out, the body of the email is where your skills as a copywriter “go into overdrive.” Persuasion is a mix of excellent copy and intelligent design. We’ll get to it in detail in a while.
  
• Now, once you’ve persuaded the subscriber to click through to your website, your landing page will do the converting now. But your email copy and landing page copy should be markedly different. Pay advises marketers to “spend generous amounts of time” on crafting their landing pages. Never copy one to/from the other. Email and landing pages are as different as poetry and the novel. You’re addressing two different mental states, if not two different audiences. Email recipients are farther from the conversion stage than the landing page visitor. 

Now, that’s the series of “micro-conversions.” It’s all good, in theory. But do brands follow it? Let’s explore a few examples. 

5 Persuasive Email Examples

Let’s look at 5 brands that have mastered the art of persuasion.  

1. dbrand

The hallmarks of conversion-focused copywriting are imagination, storytelling, humor, and subversion. It bewilders you, shocks you, and grips you. It’s daring and quite often so face-palmingly simple. 

Take a very close look at this cart abandonment email from dbrand; read every line of it. The email’s subject line is: “You did it again ”

Source: Inbox

What makes this cart abandonment email so “persuasive?” Here’s what: 

• Intimacy: The subject line “You did it again” has that heartfelt, love-filled disappointment on the part of someone who cares. You don’t expect it from a stranger, it’d be offensive. But here’s someone who you’d be disappointed to disappoint. Now that’s the vibe such a subject line creates. 
  
• Fear-then-relief: The good news-bad news bit is an example of the well-studied fear-then-relief effect. The goal is to scare, then immediately provide relief. (Incidentally, this is how insurance companies persuade you, but it’s most evident at the hustings.)
  
• Bold and brief: The upfrontness of the copy, “just give us your money,” this spitfiery way of talking, all these add up. It’s riveting, makes the reader sit up and notice, and that’s the point. The effect is one of humor obviously, but how often do you see it?
  
• Storytelling: What’s the point of introducing your second cousin, Troy, your mom, and your grandparents? Nothing! And that’s the point, haha. It’s a kind of “useful redundancy.” In this way, the brand re-positions itself as your only problem-solver.
  
• Subversion: Finally, dbrand subverts the way the unsubscribe option is provided. The dig is not lost on the reader.

In terms of design, the dark-color theme, paired with a prominently yellow primary CTA, and good use of white space make this a truly persuasive email template. 

2. Doughp

One of the greatest benefits of being creative is that you can depend on everything and nothing to get the job done. It’s not formulaic as such, though it has its rules and established strategies. Take a look at this persuasive email example from Doughp. It’s an apology email, and the subject line reads: “Yikes! We messed up…”

We almost feel that it’s so well-written it seems like a marketing ploy! But that’s the power of the (well-)written word. 

This is such a good apology that you’d buy in order to forgive than to enjoy a bucket of Doughp. Here’s what stood out to us: 

• The way it ends: What a beautiful way to end the message! The P.S. is so clever. It deliberately places the company in a good light. Because that’s what matters to the customer: The brand, not the occasional goof-ups of its employees. A masterstroke!
  
• The unmissable subject line: Any email that is prefaced by Yikes is hard to miss. It stands out immediately. Your “bad-boy genes” fire, and you want to know how the other party messed up.
  
• The facepalm emoji: Just spot-on, case closed.
  
• The vulnerability component: The human element in the email is what makes it all the more appealing. It shows that Doughp is not out there just to turn a profit. They value what they make. They’re passionate about it, and ergo, vulnerable with respect to it. They really don’t want you to miss out on the experience they are offering. 

When the fast-food joint KFC ran out of chicken, they didn’t chicken out. Instead, they just rearranged their letters. (See below) You might argue that it’s a piece of creative stunt; in fact, one feels persuasion itself is only too glad to put on the stuntman’s rags, but that’s a brawl for another day. 

3. Graza 

In a study on the application of language in advertising, the use of techniques similar to those employed in poetry was highlighted. 

“The utilization of mnemonic devices, including rhyme, rhythm, alliteration and assonance provides a significant advantage due to their mnemotechnical effect. This effect ensures that the recipient of the advertisement retains the information more effectively and can retrieve it at the appropriate time,” state Annye Braca and Pierpaolo Dondio in their paper, Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design. 

Take a look at Graza’s persuasive email template. The subject line employs alliteration: “TENNIS, TUNES, TALENTI, TASTY”

Source: Inbox

It’s Graza’s monthly newsletter. Check out what stood out to us:

• The grammar police copped: In another paper, titled Linguistic patterns in advertising messages, author A Teodorescu points out how advertising copy breaks the rules of English grammar with a view to capture attention. Graza’s email also does that. The use of SOOO and Anyways x 2 are two examples here.
  
• Variety of CTAs: Variation is also a much-studied phenomenon in language. Just go back to Graza’s diversely-written CTAs. From Woof Woof to Get Dippin’ to Cheers Mate, these fire up the hippie in us all, don’t they? Much has been said about using action verbs in CTAs. That’s useful, too. And practical.
  
• Positive associations: The Elaboration Likelihood Model (ELM), as conceptualized by Petty and Cacioppo in 1986, attempts to understand how an individual responds to a persuasive message. If the individual is motivated enough to evaluate a message critically, they’re more likely to take the central route. If not, then they take the peripheral route. Graza’s products are meant to evoke automatic responses, so the copy contains a number of positive associations, such as beaches, summer tracks, and the Wimbledon. By associating their products with glamor, pleasure, and just good vibes, Graza is encouraging the reader to take the peripheral route.
  
• Excellent design: Not just how to write a persuasive email, but Graza knows how to design one, as well. From custom typeface to toon figures to checkered dividers to rounded buttons to line sketches, here’s an email that surely burned a lot of calories. 

Next, let’s consider the place of humor in email marketing. Humor is a potent persuasion tool. However, it is important to bear in mind that humor as an emotion is something which may only be leveraged against the backdrop of your peculiar brand identity. It presupposes a certain type of brand attitude. You can’t be funny anytime you feel like. Accordingly, let’s consider a brand like Shinesty. Keep reading! 

4. Shinesty

Shinesty has to be one of the funniest brands out there. And they’re proud to flaunt it in their emails. Consider the following example. How can you not be led to buy by such a persuasive email template?

Source: Inbox

Before diving into the “excellencies” of this email, appreciate the fact that it’s not meant for everyone. Shinesty’s audience is of a certain kind. Not everyone responds to such emails. We underscore this since we don’t want you to take what works for this email as a template. 

Now, obviously, many things stood out to us. Here’s some of them:

• Problem-focused subject line: The subject line, which reads “is it a perma-wedgie?” is not just funny but problem-focused. But wedgies can be serious, notwithstanding their association with humor. So, the subject line gets into the heart of the matter. In addition, Shinesty isn’t serious about their email address either. This email’s address reads: cracking.up@shinesty.com.
  
• Customized CTA buttons: CTA copy is widely overlooked by most brands, but Shinesty doesn’t leave anything to chance. We love all the CTAs, not least because they use a first-person POV. And of course, they’re hilarious.
  
• Two-sided messaging: A two-sided message in advertising is one that highlights the negative aspects as well as the positive aspects of a product. In this email, “Am I naked?” illustrates this. The point is, Shinesty’s panties are so comfy that they don’t even seem to touch your skin, so you’d feel like you’re naked. So, being naked and being comfortable are the negative and the positive aspects, respectively. It’s a very well-known technique.
  
• The hilarious footer: Shinesty’s footer is a hoot! It deserves to be quoted in full: “This extremely tasteful, hand crafted, organic, non-gmo, vegan, gluten free email was designed by Car and written by Paige.” Does it get any funnier than this? This is one of the less crass instances of Shinesty’s use of humor. 

We’ll study one last persuasive email example, before moving on to a few expert tips on how to write a persuasive email.

5. L’Oreal Paris

It’s one thing to write persuasively, another to design persuasively. In our last example, we explore what goes into designing a persuasive email template. For that, check out this email from L’Oreal Paris first.

Source: Milled

L’Oreal Paris exudes power, empowerment, and confidence. That’s their brand attitude. Their tagline “Because you’re worth it” was the first tagline to highlight self-confidence in the history of advertising. Does their email design also show this? Let’s find out. 

• One-action-at-a-time strategy: You can only persuade if you let the viewer focus on one thing at a time. An unbusy design keeps the viewer busy. L’Oreal confines their content blocks to one viewport at a time. It almost has an immersive quality to it. Each viewport has just one type of content and just one CTA.
  
• Brand-identified images: Iconic images, A-listers, and a TikTok sensation, these persuade the recipient that they’re worth it. If you’re the right audience, you’d want L’Oreal to feature Kendall Jenner right at the top. The photos are also brilliantly shot; as professional models, the featured icons easily exude confidence and power. In this respect, it’s interesting to point out how persuasion leverages illusory superiority. The term explains itself. You praise to persuade. Advertisers use “authority-based endorsements,” a phenomenon known as the Captainitis effect.
  
• Visual appeal: L’Oreal rules the visual department. From those vignetted dividers to bold typography to Dark themes, the email is an eye candy. The black-and-silver combination is classy.
  
• The TikTok effect: No other social media channel has proven to be so persuasive as TikTok. (Sorry, Zuck!) You just have to drop those two alliterating syllables to get tongues wagging. By leveraging TikTok in their email, L’Oreal has won the battle of persuasion criminally easily. In featuring Kensington Tillo’s, not Kendall’s, favorites, L’Oreal is being real with a vengeance. 

That wraps up the examples part. We’ll leave you with a few expert tips on how to write a persuasive email. 

10 Tips on Creating A Persuasive Email Template

1. Know your tribe: You want to persuade, but persuade who? Do you know your audience well enough to dare to persuade them? The fuel of persuasion is stored in the other party’s tank. So make sure you know your audience like the back of your brand.
   
2. Attract from the get-go: If you want to capture attention, do it quickly. Master the headline. It ought to grip the reader. Don’t rely on words only; leverage emojis, exclamation points, even numbers, why not? Bespoke Post did it with their subject line. 
   
3. Embrace colloquialism: In other words, write informally. Write as you speak. Doesn’t matter whether you’re a hip brand or not. Keep it cool. Save the formal style for the legal bit at the end.
   
4. Be as concise as possible: That’s David Ogilvy’s advice, no one less. You can get there by trying this 15-minute exercise created by Eddie Shleyner, founder of Very Good Copy.
   
5. Embrace persuasive design: Keep it simple, make it appealing, don’t forget visual hierarchy, and leverage white space. For more on persuasive design, read up on the process of persuasion.
   
6. Break up with ChatGPT: We mean it! Do NOT use AI. AI can’t persuade. The best copy is created, not generated.
   
7. Get acquainted with cognitive biases: The human mind is biased as hell. Read up on the different types of biases. Use them. Some of the well-known biases include the cognitive ease bias, the anchoring effect, the Von Restorff effect, the peak-end rule, etc.
   
8. Exploit the Rule of Three: Here’s Pay: “Things in threes have a natural cadence and rhythm. They’re memorable, they flow easily in our minds, and they’re sticky. (See what I did there?)”
   
9. Highlight the benefits: How will the would-be customer benefit from your product/service? Let them know. Apply social proof.
   
10.  Be aware where the customer is: Before hurrying to write an email, consider at what stage the customer is. Are they exploring? Are they ready to buy? Expecting a post-purchase email? Be certain about the funnel, and craft copy accordingly. 

Copy that? Then Let’s Start Persuading Together!

Now you know what goes into making a persuasive email template. We’ll take a cue from our own book, and inform you that we deliver over 3,000 email templates per month. So far, we have successfully persuaded over 5,000 agencies in more than 60 countries. If you want a taste of it, get in touch with our email experts pronto!   

The post Unsellably Yours: How to Write/Create A Persuasive Email Template appeared first on Email Uplers.

Klaviyo is among the most popular growth marketing platforms. It helps online businesses in creating personalized experiences across marketing channels like email, SMS, web, in-app notifications, and social media. With this automation tool, you get several useful features such as audience segmentation, performance reporting, and platform integrations. One of the most important integrations that Klaviyo offers is with the giant eCommerce platform Shopify. It uses parameters like viewing and purchasing history, customer interaction patterns, order value, and response rate. 

Why Klaviyo?

Klaviyo works as a unified customer data platform for marketing channels. It allows you to own the customer data and interactions, thereby driving the business growth on your terms.

Here are the salient features that make it a robust automation tool:

Integration with a Single Click

With Klaviyo, you can organize the critical information in a single place without the need for development. 

ROI Reporting

You will get an exact idea about the revenue you can generate, considering real-time transactions. 

Effective Segmentation and Personalization

It is possible to target people based on their activity, browsing habits, property values, and other relevant variables. So, you can create  tailor-made Klaviyo email templates that are likely to get better results. 

 Pre-Programmed Autoresponders

 You can turn on pre-built responses to your customers and bring more profit to your business. 

Blocks of Dynamic Data

It is possible to personalize your email content based on the information obtained about the products and orders. 

That’s a brief summary about Klaviyo. Now, let’s get an overview of Shopify as an eCommerce platform. 

Shopify

Shopify enables the creation of online as well as offline stores. Just like website owners use WordPress, eCommerce business owners count on Shopify. It is a cloud-based SaaS platform that facilitates online and offline selling. You can make transactions, revamp your website, and get sales through Shopify eCommerce website builder. 

Advantages of Using Shopify

• Simple to Use: Shopify is a straightforward and user-friendly platform that is easy to set up and implement.
• Integrations with third-party platforms: Shopify allows easy integration with apps and third-party tools. So, you can customize the store as needed.
• Diverse Product Offerings: Shopify supports various business models, including print on demand and drop shipping, allowing you to sell custom products without holding inventory. This makes it easier to start and scale an online store.
• Security and Reliability: Shopify is a secure and reliable platform that uses HTTPS protocol and PCI compliant checkout process.
• Flawless Customer Service: If you are an online seller using Shopify, you can be assured of 24×7 live chat support and customer service.
• Easy Search Engine Optimization: SEO is an essential part of any business, including eCommerce stores. With Shopify, you can ensure top-notch SEO that allows the users to find you on search engines.

Benefits of Shopify and Klaviyo Integration

The key advantage is being able to leverage data. In that context, here are some of the benefits of Klaviyo-Shopify integration:

• Because all customer data is available within Klaviyo, you can create email and SMS triggers based on customer behavior as and when reflected within Shopify.
  
• Based on real-time data in Shopify, such as items purchased, purchase frequency, product preferences, you can create accurate customer segments in Klaviyo.
  
• You can also integrate discounts created in Shopify into your email flows in Klaviyo. 

When Should You Connect Klaviyo to Shopify?

You should initiate the process as soon as you start building your email list. You want to make sure that all information is being transferred from the get-go between the platforms. This will eliminate the hassle of updating customer data from scratch later.

Shopify-Klaviyo Integration

Integrating Shopify with Klaviyo serves the following purposes: 

1. You can collect email and SMS subscribers. Subsequently, you can get in touch with them with relevant communications.

2. It lets you sync the Shopify newsletter or sign-up form subscribers with Klaviyo.

3. You can incorporate the metrics from Shopify into Klaviyo. Based on those metrics, you can create hyper-personalized responsive email templates to drive conversions.

4. You can track the customer’s behavior — the products they have viewed, purchased, etc. and integrate Shopify with Klaviyo. 

You just need to add the Shopify-Klaviyo integration and configure the suitable settings. You will get all the data into Klaviyo. 

Connect Klaviyo to Shopify in 2 Different Ways

1. Using the Klaviyo Setup Wizard

At the outset, Klaviyo will make an attempt to identify your eCommerce platform. You get two options for Shopify and Klaviyo integration:

a. Through their app stores

Once Klaviyo has successfully recognized your eCommerce platform, provide your sender information. 

Note that if your store is not yet live, you will be redirected to Shopify and the connection won’t work. 

b. Through direct signup to Klaviyo

As mentioned above, enter the store URL after successful identification of your website. 

Then, click Continue. 

In case the platform recognizes the wrong URL, click the Not using link below the URL field. As a next step, it will allow you to enter the correct URL of your eCommerce platform.   

If you change your mind and wish to connect the store to Klaviyo later, click the I’ll do this later link. 

After the store is connected, Klaviyo will try to fetch your logos, colors, fonts, social links, and all other branding elements. It will save all this information in your Klaviyo account so that you can use it to build impactful email templates. 

2. Using the Integrations Tab in Klaviyo

Here are the steps that will help you to connect Klaviyo to Shopify:

1. In your Klaviyo account, select your account name from the lower left. Click on Integrations. 

Image source

2. Search for Shopify and then click Add Integration. It will redirect you to the integration settings page. 

Image source

3. Enter the URL of your Shopify store in the Store URL field in the mystore.myshopify.com format. 

Image source

4. Configure the onsite tracking after connecting to Shopify. 

5. Check the box Sync your Shopify email subscribers to Klaviyo. It will automatically add customers who give permission for email marketing at checkout, provide their information, or subscribe to Shopify sign-up form. You get the liberty to choose the list you want to add them to. 

Image source

6. You can do the same for SMS marketing by checking the box Sync your Shopify SMS subscribers to Klaviyo. 

7. To sync the data, check the setting Sync profiles and profile data from Klaviyo to Shopify.

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This is a recommended setting and if you have checked it, you need to take care of the following aspects:

• Pick whether you want to sync updates for all Klaviyo profiles or the ones exclusive to Shopify Choosing all profiles will instruct Klaviyo to create new customers in Shopify for all existing and new profiles in Klaviyo. It will also consider profiles synced through other Klaviyo integrations or added through list imports, whether or not they are a part of your Shopify store
  
• Select the profile data you want to sync: Name, email address and phone number, email subscription status, and SMS subscription status.

8. Once you have configured all these settings, click Connect to Shopify. It will redirect you to your Shopify account or the login page. 

9. Take a look at the permissions and all other settings. Then, click Install app. It will start syncing all your Shopify data into Klaviyo and bring you to your Klaviyo account. 

10. While your data is successfully syncing with Klaviyo, you will see a green success callout. 

11. As a final step, toggle on the Klaviyo app embed in Shopify to enable onsite tracking. 

(Scroll to the Onsite Tracking section of the integration settings page. It will show you a message informing you that the Klaviyo app embed is yet to be enabled. Click the link “View your Shopify add Embed setting” to change the configuration.)

Image source

12. The setting to enable Viewed Product tracking is checked by default. After you enable the app embed, it will start tracking the Viewed Product. 

13. When you check the theme settings, review whether the app embed is toggled on. Click Save.

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14. Then, go back to the Shopify integration settings page in Klaviyo.  Check the blue callout to confirm that the app embed is enabled. 

15. All these settings attest that Shopify and Klaviyo integration is completed with onsite tracking enabled. 

How to Add Klaviyo Form to Shopify

Follow these steps to add Klaviyo form to Shopify: 

1. Add Klaviyo’s onsite JavaScript known as Klaviyo.js. This is how the code reads. 

<script type=”text/javascript” async=”” src=”https://static.klaviyo.com/onsite/js/PUBLIC_API_KEY/klaviyo.js”></script>

2. Log in to your Klaviyo account.
3. Select your account name and click Integrations.
4. Select Add Integration.
5. Find your e-commerce platform. Then, click Add App.
6. Connect to your e-commerce platform.
7. Log in to your online store and click Install.
8. Click Confirm to return to the Klaviyo interface.
9. Check Automatically add Klaviyo onsite javascript.
10. Click Save. 
11. Add the embed code to your website.

12. First, go to Storefront and select My Themes. Select Edit Theme Files as shown in the following image. 

13. Locate the form code. Just press Ctrl+F and type ‘newsletter’ in the Find bar as shown. The highlighted portion is the newsletter code. 

14. Find the reference to your signup form. 

15. Replace the form code with the embed code. 

17. On the Shopify dashboard, click Online Store. Select Themes. 

18. Click the three dots and select Edit code.

19. Open the footer.liquid theme file by clicking on theme.liquid.

20. Find the area where you need the sign-up form to display. In the image below, the sign-up form appears in the footer just above the copyright information.

21. Paste the embed form code and click Save. 

How to Add Shopify Subscribers to Klaviyo List

Part of knowing how to connect a Shopify newsletter to Klaviyo is to know how to add Shopify subscribers to your list on Klaviyo. Follow these steps: 

1. Log in to your Klaviyo account. Select your account name and click Integrations.
   
2. Select Shopify to go to the integrations settings page.

3. Select From Shopify and choose the subscriber list you want to add.

4. Click Save. 

Wrapping Up

We hope this easy step-by-step guide will help you set up Klaviyo-Shopify Integration in no time.
 

If you still need help, get in touch with Klaviyo experts at Email Uplers. We would love to help you out.

The post How to Do Klaviyo-Shopify Integration: A Step-by-step Guide appeared first on Email Uplers.

So often, it’s a high-stakes game. We think of it as cracking a Rubik’s cube that’s in perpetual rotation. Sending a reminder, however gentle, can:

• Annoy the person being reminded because you seem to indicate you don’t trust them, or because you did it much too soon
  
• Cause you to be resentful so that you give up, discouraged (or even confront the customer by sending off a rude follow-up?!)
  
• Irritate because it might just be that you’re doing it too often
  
• Compromise your program because you’re playing into the hands of habitual cart abandoners. 

But, not sending a reminder doesn’t help either. Do it, don’t do it — you’re going to face the music, it seems. But not if you do it the way it’s meant to be done. 

And that, by way of reminder, is what this blog post is all about.

You’re not the first (nor the last) to be worried about how to send a reminder email. In our experience with over 5,000 global agencies, we have come across many similar queries and requirements. Let’s get started then.

When to Send A Reminder Email

Below are some common instances when you should send a reminder email. 

1. “Free Trial Ending” Alerts

Free trials are a great way to showcase your platform and features, helping users make informed decisions. 

However, customers may forget the trial deadline. A series of well-timed reminder emails can gently prompt them to convert before their trial expires.

2. Promoting Ongoing Sales

Sales attract both customers and businesses, boosting visibility and clearing old inventory. Popular periods like Black Friday or Christmas are ideal for such campaigns. To maximize participation, send targeted reminder emails highlighting the sale’s benefits and urgency.

3. Encouraging Event Registrations

Events are excellent for building personal connections, establishing thought leadership, and enhancing brand credibility. To increase registrations, follow up an event announcement with reminder emails that highlight rewards like branded merchandise or VIP perks to capture interest and drive attendance.

4. Recovering Abandoned Carts

Poor UX or checkout issues may cause customers to abandon carts. 

While addressing these helps, sending a strategic abandoned cart email sequence ensures you re-engage customers and recover potential lost sales.

5 Types & Samples of Reminder Emails

1. Sale End Reminder Email

The ideal sale end reminder email is brief, contains just one call-to-action, and uses bolding to highlight important phrases, dates, discounts, etc. 

2. Delivery Reminder Email

A successful delivery reminder email is, first of all, precise. Provide the relevant details first, and only then, you may, if you want to, upsell/cross-sell. 

3. Payment Reminder Email

When it comes to payment reminders, we recommend using what we call the AMS framework: Action, Method, Support. First, you remind the defaulter that they need to pay. Then, you provide the payment link/options. Finally, you offer to help them if they’re facing any problem making the payment. Check out this template.

Note that the AMS framework is only for the first payment reminder email. 

4. Survey Reminder Email

Post-purchase surveys are usually the most common. But the problem is that when prompted to share their feedback, customers often show a lack of interest. A dissatisfied customer is all too ready to attack your company on Facebook rather than communicate their feedback when asked to. 

So it’s unlikely that the majority of your customers will complete a survey after the first email. How to write a survey reminder email, then? Try these hacks: 

• Personalize the reminder by customer experience as well as name
  
• Show that the survey is meant for the customer’s benefit, not the brand’s
  
• Avoid worn-out survey jargon.
  
• Incentive your survey program. 

Check out the following survey reminder template. 

5. Cold Email Reminder

A cold email reminder can be particularly tricky to pull off. Writing a cold email is not an easy thing to do anyway. To follow up, harder. 

But here are a few tips that might come in handy: 

• Start, not necessarily by acknowledging the recipient’s “busyness,” as it were, but by asking upfront if they missed your email.
  
• Re-write, this time briefly, the purpose of your email.
  
• Maintain the tone in your first follow-up. As yet, betray no urgency.
  
• Be brief; conclude with the “busyness” aspect. 

For your help, here’s a template you can use for your maiden follow-up. 

8 Examples of Reminder Emails from Top Brands

1. Musicbed

Subject line: Followup RE: unwatermarked music downloads

Things we love about Musicbed’s reminder email:

• Brevity, urgency, telegraphic quality 
• Use of abbreviations which saves time and space
• Informal, first-name send-off
• Relevant, informative subject line
• Colloquial style of the message 

2. Shinesty 

Subject line: Your free gifts are in jeopardy.

Things we love about Shinesty’s reminder email:

• Superb intro, straight talk 
• Useful, relevant links 
• Negative words (not and don’t), targeting our loss aversion bias
• Colloquial tone 
• Use of brand logo

3. Graza

Subject line:  20.76% off is ending sooooon

Things we love about Graza’s reminder email: 

• Chummy tone, suiting the Friendsgiving vibe
• Jovial send-off
• Use of a few bolded links 
• Laser-specific subject line
• Colloquial style
• Products specified 

4. Conservation X Labs 

Subject line: Join us in one hour for the Beneficial Fire on Film webinar! 

Things we love about Conservation X’s reminder email: 

• Real-time subject line 
• Solid, prominent CTA button
• Bite-sized text 
• Uniform color scheme
• Detailed info

5. The Inside

Subject line: 20% OFF: What’s in Our Carts

Things we love about The Inside’s reminder email:

• Bolded CTA in the very first line
• Products explained nicely, arranged in bullets, USPs highlighted
• Informative italicized footer 
• Helpful tone, assurance of support 

6. Sio Beauty

Subject line: Reminder: Get a free ChestLift patch

Source: Inbox

Things we love about Sio’s reminder email: 

• Urgency-based info hierarchy, above-the-fold reminder
• Prominent CTA buttons 
• Tip from the founder & CEO 
• Optimized cross-selling 
• Prominent Free Shipping offer 

7. Air Canada

Subject line: Your Air Canada flight is now boarding

Source: Email Love

Things we love about Air Canada’s reminder email:

• Timely, effective communication
• Personalized header
• Brilliant use of animated GIF
• Boarding process nicely explained

8. 1906

Subject line: A Thanksgiving Tail from Duke  

Source: Inbox

Things we love about 1906’s reminder email:

EVERYTHING! 

5 Best Practices for Sending Reminder Emails 

1. Nail the Subject Line

To create effective reminder emails, start with a friendly, compelling, and clear subject line. Your subject line should explain why the recipient is receiving the email and encourage them to take the desired action. If your subject line doesn’t grab attention, the email may not even be opened.

Here are some key tips to craft engaging subject lines:

1. Keep it concise: Aim for 30-40 characters to ensure readability across all devices, especially mobile. Avoid overly trimmed or lengthy subject lines.
   
2. Personalize it: Address recipients by name or tailor the message based on their activity, such as past purchases or abandoned carts. For example, “Hurry Up! Last Chance To Get Product XYZ At 50% Off” is more effective than a generic “Sale! Big Discounts On Your Favorites.”
   
3. Add urgency: Highlight deadlines, limited stock, or time-sensitive offers to prompt immediate action.
   
4. Use emojis sparingly: Enhance appeal with appropriate emojis, like an hourglass for deadline reminders, while maintaining a professional tone.
   
5. A/B test: Experiment with different versions of subject lines to identify what resonates best with your audience. Data-driven insights outperform guesswork.
   

By following these practices, you’ll craft subject lines that boost email opens and drive user action. 

2. Get Your Greeting Right

A greeting is an essential part of a polite reminder email, but finding the right one can be tricky. Here are some tips to guide you:

Match your brand tone: If your brand communication is casual and witty, use greetings like “Hi” or “Hey there,” followed by the recipient’s first name. For formal communication, “Hello” and the recipient’s first name work well..

Be cautious with titles: Formal greetings may include titles (Mr., Ms., Mrs.) with the recipient’s full name. However, as these titles are not gender-neutral, avoid using them unless you’re certain of the recipient’s preference. Instead, stick to a polite “Hello” followed by the full name.

Reconsider “Dear”: While “Dear” may feel outdated, you can continue using it if it aligns with your brand’s communication style. 

3. Get Your Timing Right

Businesses often wonder: How long should we wait before sending an abandoned cart email? The answer isn’t one-size-fits-all, as what works for one brand may not work for another.

Experts generally suggest sending the first email within a couple of hours after abandonment to avoid the customer forgetting their cart. If it doesn’t yield results, wait 12–15 hours before sending the second email. For the third reminder, wait at least 24 hours.

While this approach works for many brands, it’s not a universal rule. Test different timings to find what resonates best with your audience.

Tailor your email sequence to customer behavior. For example, offer first-time visitors a “new user” discount to encourage them to return. For returning customers, incentives like loyalty points or exclusive rewards may work better.

Also, consider the contents of the abandoned cart. High-value items may require a different approach than lower-priced ones. Similarly, cart size matters—a customer abandoning a cart with ten items likely has different reasons than someone leaving behind just one or two. Adjust your strategy accordingly for better results.

4. Try to Be Brief

Brevity is key to effective reminder emails. The best ones are concise, providing necessary context right away without unnecessary preamble. Reminder emails are meant to prompt action—your subscribers already know what to do; they just need a gentle nudge. Avoid repeating information from previous emails.

Make sure to include all essential details, such as dates, times, venues, incentives, and customer support links, to ensure the recipient has everything they need to act.

5. Make the CTA Prominent 

In a reminder email designed to drive action, the CTA (Call-to-Action) button must stand out. It should be the most prominent feature of the email. Place it above the fold and ensure it contrasts sharply with the background for maximum visibility.

While secondary CTAs can be included, prioritize making the primary CTA highly noticeable. Use action verbs and power words to evoke an emotional response, and consider adding an interactive element to make it more engaging.

6. Be Patient

Avoid spamming your contacts; the success of a reminder email sequence lies in its timing. Allow sufficient gaps between reminders. If a contact remains unresponsive, investigate why. If your analysis suggests they should be removed, do so. A smaller, engaged list will always yield better results than a large, inactive one.

Wrap-up!

Sending reminder emails is not rocket science; but it’s still science. We hope the best practices and tips shared above have inspired you to create your own reminder email campaigns. Go ahead and start crafting—guide your customers exactly where you want them!

Need more help with reminder emails? Learn how to craft a payment reminder email. 

The post Just A Reminder: How to Send A Reminder Email to Your Customers appeared first on Email Uplers.

• Give emails a polished and professional look, featuring contact information and branding elements.
  
• Reinforce brand identity through logos, colors, and taglines.
  
• Provide recipients with easy access to contact details, making it simple to get in touch.

And much more. However, if your phone is not ringing too often and your calendar is not packed with meetings, you’re right to wonder what’s wrong. How could people not see that you’re available? Your contact details, brand, business hours, social media profiles – everything is publicly available. 

Chances are your email signature is not reflecting all this as it should. In this guide, we’ll try to point out why that might be the case.

Just like we’ve been doing for over a decade now. Let’s go! 

14+ Email Signature Best Practices

1. Optimize Email Signature Size & Weight

Size and weight play a key role in email accessibility. You need your email to open and display properly on all kinds of devices. 

An email signature that is 150px-220px long, 300px-600px wide, and below-100kb in weight should be just fine.

2. Take Care of Signature Font & Color

It’s crucial to ensure that the layout of your email signature aligns seamlessly with your industry. Feel free to get creative, but maintain a professional tone. 

The best email signatures match their brand’s aesthetic. (See example.)

To maintain consistency, your key contact details should use the same color as your email body text, while links can be highlighted in different colors.

Stick to a uniform font type and size throughout the email. Use web-safe fonts to ensure readability across various devices and clients. 

3. Provide A Link to Your Website

Every email from your company should include a professional signature with a link to your website. Surprisingly, many companies overlook this basic practice, missing an opportunity to engage recipients who are already online.

Including a website link in your email signature allows recipients to easily reconnect with you. These links can be either text or image-based. 

You can link to your homepage or direct recipients to your latest blog post for more targeted engagement. Check out our own email signature.

And catch this no-fuss email signature that features a blog post. 

4. Feature Social Media Icons

A professional email signature includes links to your active social media pages to keep your subscribers engaged with your brand.

Importantly, feature icons, not text links. Icons are more recognizable. Equally, do not feature ALL your social media profiles. Add only those that are relevant to your business and where you post consistently. 

Check out Anya Hindmarch’s email signature below. 

5. Announce Upcoming Events

Are you speaking at a conference or hosting a trade show? You can customize your HTML email template to highlight upcoming company events. Add a simple banner with a link to a landing page with event details, placed below your main email signature. The best email signatures use this approach effectively—like this example.

6. Showcase Success Stories

Don’t hesitate to share your success stories. A positive review from well-known clients showcasing the great results of your product or service can really boost your credibility. Checking out examples of professional and personal email signatures can help you use this approach effectively in your own signature.

Here is one fine example to start with. (Stick to headshots only; see next section.)

7. Include A Decent Headshot 

The point of adding a headshot is not just to put a face to the message. But more importantly, it humanizes your email and signals your affability. 

Your headshot should be clear, high-quality, friendly, and professional. 

Avoid polychrome backgrounds or any other distracting elements. Smile, please! Take a look at this email signature that ticks all the boxes. 

8. Keep Your Signature Simple

You don’t need to include every detail and contact method in your email signature. The worst signatures are cluttered with unnecessary information. Only include the essential and frequently used contact details. Having too many phone numbers, email addresses, websites, and social media links can confuse your audience. The best email signatures are simple and streamlined.

Here is an email signature that you must never imitate! 

9. Section Off Your Signature Block 

Your signature block should be noticeably distinct from the other sections of your email. Usually, this is achieved by using clear dividers. 

But you can also leverage white space to signal block separation. 

In fact, a solid CTA button can also do the trick as in this example.

10. Use Alt-text for Images 

Your email signature will contain your headshot, brand logo, and social media icons. Use alt-text for all these images. 

This is to help those who might be using screen readers to view your email.

“From websites to apps to emails, adopting an inclusive, ‘accessibility-first mindset’ for all sorts of digital design is the right thing to do. As a bonus, email accessibility makes it easier for all subscribers to see, understand, and engage with your messages. The point is – better accessibility leads to better email marketing performance,” explains Megan Boshuyzen, Senior Email Developer at Mailgun. 

Speaking of alt text, consider the following best practices:

• Be brief; stick to a max of 125 characters.
  
• Describe the image while being brief.
  
• Colorize the text to make it more prominent.
  
• Make sure it’s relevant to the image. 

11. Only Add Short, Relevant Quotes

In order to give a hint of their business/life ethics, some people are fond of adding their favorite quotes in their signatures. 

However, the worst reason to add them is to prettify the signature. 

If you want to feature a quote, keep it short, relevant, and enlightening. (But bear in mind that you may need to give up space to add one at the cost of more important details in your signature.) Here’s a quote-carrying signature for you.

12. Make Your Signature Mobile-friendly

Mobile-first email design is non-negotiable. Because 41.6% of email opens happen on mobile. Use responsive design to make your signature mobile-friendly. 

The principles of responsive email design in general are as stated: 

• Fluid layouts: An email should dynamically adjust to multiple screens and devices. A fluid or percentage-based layout makes this possible.
  
• Mobile-first approach: Because the majority of email opens occur on mobile devices, a mobile-first approach is key.
  
• Minimal design: A responsive email is clean, clutter-free, and focused on presenting critical information in bite-sized form.
  
• Testing: The pre-live email is made to pass through multiple checks with the help of email testing tools. It is tested on various devices.
  
• Client optimization: The email is optimized for various email clients, such as Apple Mail, Gmail, Yahoo, and Outlook. 

13. Track Email Marketing Success

Since your email signature will be featuring multiple links, you should ideally make those links trackable. To see how your emails are performing. 

As Jean Jennings, email expert, says, “One of the benefits of email marketing is the tracking and reporting available to see how people are interacting with the messages sent. This includes basic email metrics as well as click-stream reporting on post-email activity on the Website, where the conversion usually occurs.”

Your data will give you insights into why your emails are/are not performing. You can then make more informed decisions about your sends.

14. Ensure Legal Compliance

It may seem obvious, but many businesses overlook this important detail. Different countries have varying laws that require specific information in your email signature based on where your business operates. 

In the Netherlands, for instance, you must include your company name, registration number, registry location, and registered office. 

Check with your legal team for all the details.

Additional Email Signature Best Practices

Here are a few additional best practices for you:

• Keep your HTML email signature template clean and simple, avoiding clutter and flashy designs.

• Avoid using images in email signatures if you want them to be accessible.

• Consider adding a feedback widget to your HTML email signature template.

• Use the space in your email signature to highlight your customer support team’s availability.

• Ensure your email signature includes a whitelisting prompt, an unsubscribe link, and a preference center link.

• Don’t forget to add your physical address. 

• Include shortcuts to key pages like FAQs and the resource center in your email signature.

Leveraging the potential of email signature marketing is essential, given that email is the primary communication channel in the business world. The most innovative email signatures contribute to brand recognition and can significantly boost your visibility, which in turn can lead to increased traffic to your website.

Need more information on email signatures? Your next reads await you:

• How to Animate your Email Signature
  
• How to Add Email Signature in Outlook
  
• Top 10 Email Signature Software

The post Your One & Only Guide to Email Signature Best Practices appeared first on Email Uplers.

But your subscribers don’t seem to feel that way.

Far from engaging and converting, most subscribers are only glancing for about three seconds, which falls well short of the average dwell time of 11 seconds. Whereas you spent hours working on it and hours staring at it. From our work with over 5,000 clients, we’ve seen this happen many times. Now, there may be several reasons, but it’s best practice to smoke out the most common ones first. 

One of those is email size and load time. (Note that HTML file size is not the same as email size. HTML size is essentially the HTML code itself, whereas email size refers to how large an email is once the recipient opens it.) 

Users want emails to load quickly. Delays can frustrate them and may cause them to leave before the email finishes loading. 

How can you avoid it? By following certain best practices.

1. Optimize Images

We can optimize images to enhance loading time through the following techniques:

1. Use Smaller Image Files: Compress images to reduce file size while maintaining quality. Choose appropriate formats like JPEG, PNG, or GIF based on the content.

2. Use Correct Dimensions: Ensure images are sized accurately for both desktop and mobile to prevent unnecessary loading delays.

3. Minimize Image Usage:
   

• Excessive images can hinder loading speed. Strive for a balance between text and visuals for an attractive yet fast email.
  
• Wherever possible, replace background images with HTML background colors. 

Read More: How to minimize Landing Page Bounce Rate and Maximize conversions

“The more frames your GIF has, the heavier it will be.”

— Martyn Lee, Design Associate at Litmus

2. Prioritize Text over Images

It’s better to use text for email content since text files are smaller and load faster than images. This makes your emails open quickly, giving readers a better experience. It also helps reduce the overall file size. For instance, instead of using “>” as an image, we can use an HTML entity to achieve the same effect.

3. Break up Long Emails

To improve loading speed and clarity, break up a long email into multiple sections instead of coding it all in a single table or div. This makes the email load faster and easier to read. Consider the following snippet. 

Now, we can divide the above email code into several parts, as shown. 

4. Minimize CSS

Avoid using external CSS files and keep inline CSS simple and minimal. Use short CSS rules and remove unnecessary styles to reduce the email’s size. You can also use shorthand operators to simplify styling and avoid redundant code.

For instance, in the following screenshot, padding is written separately for top, bottom, left, and right. Instead of writing each margin individually (e.g., margin-top, margin-right), use shorthand to reduce the email’s size.

Again, instead of writing separate CSS properties, use shorthand. For example, write padding as: `padding: 5px 11px 10px 20px;`.

5. Limit the Use of Web Fonts

System fonts load faster than web fonts. Using common fonts like Arial, Helvetica, or Times New Roman ensures quicker loading since they’re pre-installed on most devices. If web fonts are needed, always provide fallback fonts to keep the email readable while loading.

Read More: Does email size and loading speed affect email deliverability?

For example, web fonts like Google Fonts need to be loaded externally, which can slow down the email’s load time.

6. Limit the Use of Large Files

Avoid attaching large files directly to emails. 
Instead, use cloud storage and share links to speed up loading times, or upload the file to your email service provider and send it directly to your subscribers. 

“Keep your design simple and focused on your main message.”

Dmytro Kudrenko, founder of Stripo

7. Minify the File

The standard email file size is typically between 45KB to 70KB, but aim to keep it under 100KB. Larger files can result in slower loading times.

• Minimize HTML Size: Keep your HTML clean and simple by removing unnecessary tags, comments, and whitespace to reduce file size.
  
• Avoid Excessive Nested Tables: Simplify the layout by minimizing complex or deeply nested tables, which can slow down rendering.
  
• Reduce the Number of Links: Limit the number of links in your email, focusing only on essential ones to improve loading speed.
  
• Avoid Heavy Elements: To enhance loading speed, skip heavy elements like videos and large GIFs, as they can take longer to load. 

8. Use Mobile-friendly Design

With many users checking emails on mobile devices, you should be optimizing loading times. Mobile-friendly designs and optimized content improve the user experience on smaller screens. Use media queries to ensure emails look great on all devices and enhance mobile loading by adjusting the code for different screen sizes. 

For instance, multiple media queries can be used to target various screen sizes.

9. Test across Clients

Testing your emails on different platforms and devices helps identify and fix loading issues. Use tools to preview how your email appears across platforms to improve user experience. Regular testing should be an essential step in the email process to  ensure smooth performance.

In Closing, A Few General Best Practices

Let’s round off our discussion with these general best practices:

• Avoid attachments larger than 10MB; upload them to an external server and provide a download link.
  
• Keep the email body size between 15 KB and 100 KB.
  
• Limit the use of animations, CSS, and GIFs.
  
• Finally, optimize all of your emails for responsiveness. 

So much for email. Learn how to improve landing page load speed next.

The post 9 Proven Best Practices to Optimize Email Load Time for Better User Engagement appeared first on Email Uplers.

Apple’s iOS 18 update introduces groundbreaking changes that will impact how email marketers operate, particularly when it comes to designing, coding, and deploying email campaigns. Not surprisingly, the email community is set abuzz with confusion and panic — and you, too, might be wondering what’s going on. 

Let’s set the record straight: Email marketing is not facing an existential threat. But at the same time, email marketing is evolving. As Monica Hoyer, email expert, says, “With the constant investments in change from industry leaders like Apple and Alphabet (Google), it has moved with the times and continues to be the apex predator in the digital marketing ecosystem.” 

Of course, for email to move with the times, email marketers need to adapt. With AI-driven features and improved inbox organization, Apple’s iOS update presents both challenges and opportunities for email marketers. 

Let’s close those news tabs already and get down to the heart of the matter, one thing at a time, in the following order:

• What’s the Update All About?
  
• Key Features of iOS 18 for Email
  
• The Burden on Email Marketers
  
• Email Client Compatibility Tests

What’s the Update All About? 

In the context of email marketing, Apple’s iOS 18 update gives users new ways to manage their inbox in Mail. Let’s keep it at that for the time being. 

The driving force behind it all is, you guessed it, Apple Intelligence. It’s an artificial intelligence designed by Apple. 

That’s the update in a nutshell. So far, so fine. 

Now, let’s look at the key features of iOS 18 for email marketers.  

Key Features of iOS 18 for Email

1. Inbox Sorting & Categorization

Similar to Gmail’s tab system, iOS 18 will automatically categorize emails into tabs such as Primary, Promotions, Transactions, and Updates. The Primary tab will focus on critical emails like those from friends, family, and time-sensitive matters. Marketing emails and newsletters, however, will fall under Promotions and Updates tabs. This new categorization could reduce the visibility of marketing emails, making it crucial to craft highly engaging and personalized messages that stand out.

2. Inbox Summary & AI-driven Content

iOS 18 introduces an AI-generated inbox summary feature. This will offer users a quick overview of email content without them having to open the message. While this could lower open rates, it presents an opportunity for marketers to focus on concise, engaging subject lines and preheader text to catch users’ attention even in summary form.

3. Priority Notifications

Apple’s AI will also rank emails by importance, pushing higher-quality, more relevant content to the top of users’ notifications. This means marketers will need to focus on delivering value in their campaigns to avoid being deprioritized. Delivering value was always key, but now there’s a label. 

4. Bulk Unsubscribe Feature

The bulk unsubscribe function will make it easier for users to manage their inboxes by removing unwanted emails from multiple senders at once. For marketers, this means that engaging, relevant content is more important than ever, as users will have more control over cleaning up their inboxes.

5. Enhanced User Control

iOS 18 allows users to recategorize emails into their preferred categories, meaning that campaigns with good targeting and personalization could be moved to the Primary tab, increasing visibility. Conversely, poorly targeted emails might remain in Promotions or even be sent directly to Trash.

6. Digest View for Email Snippets

Another feature is Digest View, which compiles snippets of emails from a single sender into one group, allowing users to quickly scan through messages. This will make it easier for users to keep track of ongoing campaigns but will require marketers to ensure each snippet is compelling enough to drive engagement.

The Burden on Email Marketers

In view of the above developments, how should email marketers adapt? 

Here are a few tips on getting started. 

1. Prioritize Copy Quality

The AI-driven inbox summary makes it essential to write attention-grabbing subject lines and preheader text. 

These are the first things users will see in their inbox summaries, so they must be concise, personalized, and engaging. 

“Continue to invest time and energy into writing solid preview text, as that will still be displayed for many of your subscribers,” says Pete Hall, Senior Strategist for Analytic & Strategic Services, Oracle Digital Experience Agency. 

“However, be wary of writing subject lines that rely too much on the backing of preview text. For example, it may no longer be wise to write a jokey subject line since you won’t be able to rely on your preview text to tell the punchline,” Hall adds. 

2. Optimize Image Use with Alt-Text

Since Apple’s AI may not interpret images in the same way humans do, using alt text is critical. Avoid relying on images to convey your message, and ensure every email is balanced with strong text that complements the visual elements.

3. Prioritize Balanced Design

Avoid sending image-only emails. Instead, create a balanced design where even if images don’t load, the message is still clear and compelling. 

This will help ensure the content remains accessible and effective, regardless of device or setting.

4. Embrace Personalization

With inbox sorting and priority notifications based on quality and relevance, personalized content is more crucial than ever. 

Leverage customer data to tailor your messaging and ensure you’re sending content that resonates with your audience.

5. Prepare for Lower Open Rates

Similar to when Gmail introduced its Promotions tab, there could be a noticeable dip in open rates due to emails being funneled into secondary categories. 

So, focus on optimizing the content to appeal to the audience’s needs and crafting strategies that boost engagement beyond open rates, such as click-through and conversion.

6. Test across Devices 

Tools like Litmus or Email on Acid will be essential for testing email designs across various platforms, including iOS 18. 

Make sure emails render correctly and that the AI-driven categorization doesn’t negatively affect campaign delivery.

Email Client Compatibility: Our Test Results

In light of the recent as well as previous developments related to Apple iOS 18, we decided test our own emails across the following clients:

• Gmail app
  
• Outlook app
  
• Native mail app, and
  
• iPad Apple Mail

Our emails displayed properly, with no major rendering issues. Images loaded as expected, and the layout maintained its structure. While testing, we also considered situations where Apple Mail’s performance might be affected, such as when a Mac is running slowly. If that happens, it’s important to know what to do to fix the issue and ensure Apple Mail runs smoothly. In terms of responsiveness, the emails displayed correctly across different orientations as shown below:

Gmail App

Outlook App

Native Mail App

iPad Apple Mail

Mac Apple Mail

Mac Outlook

To Sum Up: Email Marketing Is Evolving

iOS 18 brings several innovations to email that will significantly alter how email marketers operate. While these changes present challenges, especially in terms of open rates and visibility, they also provide opportunities for brands to stand out by delivering high-quality, personalized content. 

By embracing AI-driven tools, optimizing designs, and focusing on what matters most to users, you should be able to continue running effective and impactful email campaigns for your clients. 

Learn how to optimize your emails for Dark Mode in Apple Mail.

The post Understanding the Impact of Apple iOS 18 on Email Marketing appeared first on Email Uplers.